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Review of 2004 - 10 biggest marketing moments

22 Dec 2004

, but it was the issue of food promotion that had marketers scrutinising the small print. In a year dominated by the obesity crisis, food firms feared a ban on advertising food high in fat, salt and sugar to kids ... opportunity for brands, but I am not so sure about fast-food firms jumping on the bandwagon. Does this devalue ...

Tesco offers glycaemic index logo to food firms

22 Dec 2004 | by Rachel Barnes

Tesco is in talks with major brand manufacturers to roll out its glycaemic index (GI) logo on their products, even though they could be sold in rival supermarkets.

Sharwood's in £2.5m agency hunt as TBWA quits

22 Dec 2004 | by Ben Carter

Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation

Branding News: Jenners targets Christmas hosts

22 Dec 2004

Edinburgh department store Jenners has overhauled its own-brand food range to target young

News brief: BBC Magazines redesigns Radio Times

22 Dec 2004

. There will also be an extra section, 'At Home', featuring DVD releases and articles on food.

Retail News brief: Iceland introduces 'restaurant-standard' range

22 Dec 2004

Iceland is introducing a premium range of 'restaurant-standard' frozen food. The 14-product Dine

Branding News brief: Huhtamaki rolls out Bioware

22 Dec 2004

Huhtamaki, the food service supplier, is rolling out a range of single-use cups, plates, containers

People moves: Co-operative Group

22 Dec 2004

Eoin McGettigan has been named chief executive of the Co-operative Group's food retail arm. He

Focus on ... Christmas dinner

22 Dec 2004

variety of festive food traditions. - In Latvia, people eat a Christmas Day meal of cooked brown peas

ABF consolidates £20m task in ZenithOptimedia

22 Dec 2004 | by Colin Grimshaw

Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...interests, including the Primark chain. In September its oriental food brand Blue Dragon revealed ...

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