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ADVERTISING & PROMOTION: pounds 3m in the can for Leo Burnett

18 Dec 1997 | by DANNY ROGERS

John West Foods, the canned fish business that Heinz bought from Unilever in June, has hired Leo...John West Foods, the canned fish business that Heinz bought from Unilever in June, has hired Leo Burnett to develop a brand-building ad campaign. Leo Burnett fought off Heinz s lead agency ... foods, its presence in the canned fish and seafood category has traditionally been weak ...

ADVERTISING & PROMOTION: Design Choice - Ferrero Rocher

18 Dec 1997 | by Linda Mooney, Business development cons

is needed, and unfortunately there are very few mainstream brands in the food and drink sector ...

STOP PRESS

18 Dec 1997 | by DANNY ROGERS

has won the pounds 5m media planning and buying account for food and soft drinks firm, the Princes ...

Waitrose alters image with BHO

18 Dec 1997 | by DANNY ROGERS

as diversifying into non-food products. The John Lewis group has not traditionally invested in big budget ...

KFC Cartoon Network

11 Dec 1997 | by DANNY ROGERS

KFC has signed a licensing deal with Cartoon Network, which sees the fast-food chain advertising...KFC has signed a licensing deal with Cartoon Network, which sees the fast-food chain advertising kids meals on TV for the first time. The company will link with four cartoons over a six-month period, beginning with Scooby Doo. A 60-second TV ad breaks on December 17, featuring footage from ...

BT’s Bobo rang most bells in ’97 Adwatch survey

11 Dec 1997 | by JAMES CURTIS

DDB, the Vote Orange Tango ad, by HHCL & Partners and Whiskas Kitten Food, by M&C Saatchi, were ...

ADVERTISING & PROMOTION: Kwik Save in loyalty drive

11 Dec 1997 | by DRAYTON BIRD

Kwik Save is putting pounds 8m into in-store promotions to build and maintain loyalty during the Christmas and new year period. The retailer, which claims it is the lowest-priced family food shop, is giving every shopper a free scratchcard in the run-up to Christmas. The instant-win card offers ...

Peers quits top global IWS role

11 Dec 1997 | by DANNY ROGERS

director at French wine and food agency Sopexa, where she spent six years before walking out in July ...

MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public

11 Dec 1997 | by GAIL KEMP

the store s range of party food and drink, framed within the Heritage idea stressing Asda s Yorkshire ... / 77 14.08.97 1.5 Kitten Food MediaVest 17= 7 Direct Line ...

Co-op adds four to stores team

04 Dec 1997 | by QUENTIN BELL

The Co-op is strengthening marketing for its food stores division with the creation of four new...The Co-op is strengthening marketing for its food stores division with the creation of four new positions, following the appointment of marketing director Karen Carlyle in October. Tim Marsden ... for collecting market information on groceries and frozen food. ...

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