19 Dec 1996
.
The marketing structure at GD s UK subsidiaries Danone and HP Foods is
likely to resemble that of their sister ...
what s going on?
It may be the third biggest food company in Europe, the world s top
biscuit ...
19 Dec 1996
French food company Groupe Danone has axed the marketing director s
position at its yoghurt...French food company Groupe Danone has axed the marketing director s
position at its yoghurt subsidiary, Danone, as part of the restructure
of its UK business, which last week saw the departure of HP Foods
marketing director, Andrew Marsden.
The group, which ranks third in Europe behind ...
19 Dec 1996
MD Foods is to double the advertising spend on Lurpak butter to pounds
4.5m next year to back...MD Foods is to double the advertising spend on Lurpak butter to pounds
4.5m next year to back the launch of its first brand extension, Lurpak
Spreadable.
The Danish dairy company will screen two ...
in
the new year.
MD Foods is using the launch to attack its principal competitor,
Anchor, which ...
19 Dec 1996
,
Britain s second biggest non-food brand (after Ariel).
I know it sounds a bit sad, but I love ...
19 Dec 1996
| by DAVID TEATHER
for that . It s like arranging
marriages.
Andrew Marsden, former marketing director of HP Foods which has ...
12 Dec 1996
McCain Foods, which last month became the first branded manufacturer to
tie up with the National...McCain Foods, which last month became the first branded manufacturer to
tie up with the National Lottery, has lost the marketer who put the deal
together.
Senior marketing manager Eric Jagger ...
of the US food multinational Conagra. Its presence
in the UK is limited to food service and some small ...
12 Dec 1996
| by CLAIRE MURPHY AND HARRIET MARSH
HP Foods marketing director Andrew Marsden has become the most senior
casualty in a move...HP Foods marketing director Andrew Marsden has become the most senior
casualty in a move by the group s French owner Danone to decentralise
marketing across its brands.
The firm s structure may now mirror its sister group Jacob s, without a
marketing director but with marketing managers ...
12 Dec 1996
which predicted EDLP could wipe as
much as pounds 60m off the bottom line of food retailers ...
12 Dec 1996
| by HARRIET MARSH
McCain Foods as the two partners which have signed up as
marketing partners with Camelot. The scheme ...
12 Dec 1996
| by JANE BAINBRIDGE
-president marketing and business development, Kraft General Foods
Europe
Managing director, Kraft General Foods ...