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Helen Edwards on Branding: From checkout to grave

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

A parting of the ways

conceded its rival had, as he put it, 'bested' it in food sales. Now, as Rose prepares to step down to a ... revised its food marketing strategy. It has dropped the long-running 'food porn' approach, created by RKCR ... begun evolving its food offering. Last year, it said it would stock branded goods for the first time ...

Mark Kleinman on marketing and the City: A different sort of ROI

, across 16 categories including homeand kitchenware, stationery, food and drink, health and beauty ...

Profile: Gwyn Burr, customer director at Sainsbury's

, with Sainsbury's reputation of more than 140 years' standing for selling quality food, she believed the retailer ... food,' she says. 'We are uniquely placed because the Sainsbury's brand has this enormous heritage ... in food, the business still lags behind its rivals in non-food. 'We have less general merchandise than ...

Opinion: The Marketing Society Forum - Are supermarkets duping consumers with nominal price cuts?

at Waitrose, where 'quality food was honestly priced', I would look at some competitor price promotions with a ...

Mark Ritson on Branding: A statistical imbalance

, aerospace and food retail. That long list makes me feel very inferior. I know only about one thing ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

of the business, and John Dixon, who heads the food division, are two possible names, but neither man has a strong ... possible move to M S is that he is a former director of food at the retailer. Between 1994 and 2001 he also ...

Mark Ritson on Branding: Wal-Mart's great value leap

come from this area. That's well behind other US food retailers such as Krogers and Safeway, which ... in more than 100 categories, including bread, canned food and light bulbs. Prices are around half those ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

and trade-driven,' says Batchelor. Tesco has slashed prices on gadgets, toys and food for Christmas ...

Brand health check: Tesco

Tesco is ubiquitous in British family life - whether it is selling you its food, financial services, mobile networks, broadband, or furniture, or providing computers and sports equipment for children's schools. But is the UK's biggest retailer catching the cold that appears to be spreading ...

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