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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

Sector insight: Value clothing retailers

16 Feb 2010 | by Jane Bainbridge

. For the supermarkets, which are so adept at competing on food prices, the transition into clothing was a logical step ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

of the business, and John Dixon, who heads the food division, are two possible names, but neither man has a strong ... possible move to M S is that he is a former director of food at the retailer. Between 1994 and 2001 he also ...

Waitrose Christmas campaign looks at journeys home

14 Nov 2008 | by Miranda Fitzgerald

home at Christmas. In between shots of people heading home, a range of Waitrose Christmas food ... highlighting special food offers. The campaign is supported by four press ads that emphasise the quality of its Christmas food. These will run to in newspapers, weekly and monthly magazines. ...

Ethical shoppers are torn between food miles and Fair Trade

11 Nov 2008 | by Miranda Fitzgerald

to reduce their food miles and bolster the local economy. But Sainsbury's chief executive Justin King argued...The issue of food miles was an early topic on the green agenda and has really taken off among consumers in the past three years. Food miles describe the distance food travels from producer to consumer. According to international development agency Practical Action food for the UK travels 30 billion kilometres ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

04 Nov 2008 | by Alex Brownsell

for Cadbury's Biscuits, Burton's Foods RKCR/Y R for Learndirect, UFI DDB London for Marmite, Unilever ...

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ... of business.' Marsden later moved to Danone as marketing director for HP Foods and joined Britvic in a ...

Recent burst in coupon use may hurt brands in longer term

08 Oct 2008 | by Mary Cowlett

LONDON - As rising food and utility prices and global financial worries take their toll on spending

Marks and Spencer reports lower Q2 sales

02 Oct 2008 | by Staff

pulled down by lower sales of clothing (-2.9%). Food sales were almost static (-0.5%)....In the 13 weeks to 27 September, overall like-for-like sales were down 6.1% and food 5.9% lower than the first quarter. Online sales bucked the trend, however, increasing by 34%. Chairman Stuart Rose said: Consumers are increasingly cautious about their budgets. We have responded by offering our ...

Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

continued. Food Standards Agency chairwoman Deidre Hutton pledged to back which-ever system fared best in consumer research due for publication next year. Outside of the food industry, which favours GDAs ... '. Key fringes Title: Organiser(s) YouTube and elections: YouTube Food prices: how high can they go ...

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