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MEDIA CHOICE: THE OBSERVER FOOD

Fran Cassidy, Director of marketing, Carlton Sales The prospect of Observer's Food Monthly ... is the positioning of Food alongside Television, Film and Fashion as a key ingredient of popular culture. Here food takes a key role in the search for celebrity. Food with film stars, radio presenters, TV ...

NEWS IN BRIEF

Marketing Society Fellow Desmond Cracknell, who introduced food brokerage to the UK, has died aged 75 after a long illness. Cracknell set up Food Brokers, which introduced Pringles, Green Giant, Ferrero Rocher and Dr Pepper to the UK, and founded the European Food Brokers Association, later ...

NEW MEDIA: Zed unveils two sites to promote text information

restaurant in their area by texting the password 'rest', with the desired postcode and food type, to 8007 ...

Reuters extends brand with trial of internet cafes

, Reuters is expected to roll out a chain of outlets. Refresh will offer food and drink and allow ...

NEW MEDIA: Foot and mouth outbreak drives interest in government web sites

is the foot and mouth outbreak. Maff.gov.uk, the official site of the Ministry of Agriculture Food ...

DIRECT: News in brief

RVP Foods has appointed Willox Ambler Rodford Law (WARL) as its below-the-line agency for the Oriental Express frozen readymeal range, with a brief to use the Mr Mental Oriental character to break through to a younger audience. WARL won the work, which will consist mostly of sales promotion ...

MARKETING MIX: Oakland gets moosical for BK

Businesses have been using music to help create personalities for years, and there have been some memorable tunes. Who can forget the Direct Line jingle or Coke's Always Coca-Cola? But the latest offering by Canterbury Foods-owned meat brand Oakland Foods, which produces all the burgers ...

FIELD MARKETING: Learning to avoid student cynicism - How can brands better tap into a student market worth over pounds 10m a year, Belinda Gannaway asks

to the pub, meeting friends and watching television. They love travel, fast food, the cinema and brands ...

Bertolli pounds 30m global job goes to BBH

and McCann-Erickson, which also work on Unilever's Italian foods brands. While Bertolli is currently ...

P&G to back Iams Senior with pounds 28m

advertising for the Iams cat food brand, will create advertising for the campaign. While the Iams cat food line was previously available through veterinarians and speciality shops, the dog food launch ... programme of endorsement among vets and breeders, to set it apart and help it win converts to dry food ...

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