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'Beefy' Botham to lend nickname to frozen food range

England cricket legend Ian Botham is to follow in the footsteps of actor Paul Newman and photographer Linda McCartney by lending his name to a range of food. Botham's nickname - Beefy ... sausages and steak pies. It will be manufactured by Perkins Frozen Foods, which sells the Premier ...

RoadChef to upgrade with On Route

the quality of food and service at roadside sites with the new concept that offers hot and cold food ... food will be presented in vertical cabinets, Pret A Manger-style. RoadChef will initially ... of the bad press motorway service stations have been getting recently about poor quality food.' He ...

DIRECT: Unilever selects BHWG for enjoy! DM account

Unilever-owned frozen foods division Birds Eye Wall's has appointed roster agency BHWG Proximity ... by brand manager Robyn Vennings, the campaign focuses on the strapline, 'Fabulous Food without the Fuss ... -licences, convenience stores and service stations. The launch was spearheaded by Birds Eye frozen foods business ...

STOP PRESS: News in brief

The BBC has confirmed that Andy Duncan, European category director for Unilever's Foods and Beverages Division, will be its new director of marketing and communications, as exclusively revealed in Marketing (March 15). Duncan will start at the BBC in early summer. ...

MARKETING MIX: Gray finds agency trip a trial

Mercier Gray is an integrated agency that prides itself on its streetwise insight. Mix wonders, though, whether managing director Rob Gray was going a little too far in demonstrating the new positioning when he - involuntarily - spurned the Christmas conventions of food, family and home comforts ...

Nestle discards LC1 Go! brand after poor sales

food markets. The brand has already been delisted from Tesco, Safeway and Sainsbury's in the UK ... the company will continue to invest in the development of functional and nutritional foods. ...

OPINION: Marketers need to find out what we women want

framework. How could there be objections to developments that had the potential to make food production ...

Unilever revamps UK food operation

of Unilever's foods division. Knorr Savoury will be led by ex-Van den Bergh Foods business group ... -Bestfoods managers Paul Nevett and Calum Ross respectively. Unilever's UK ice-cream and frozen foods operation ...

NEWS IN BRIEF

Friskies is offering a money-back guarantee to its Vital Balance premium dry pet food range, backed by a pounds 1.7m national advertising campaign through McCann-Erickson. Consumers who do not see benefits for their cats or dogs over three weeks are offered their money back. ...

MEDIA CHOICE/SUNDAY BUSINESS AND PLEASURE

engaging and varied reading. The single page articles among the usual suspects of food & drink ...

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