29 Mar 2001
| by MARK KLEINMAN
England cricket legend Ian Botham is to follow in the footsteps of
actor Paul Newman and photographer Linda McCartney by lending his name
to a range of food.
Botham's nickname - Beefy ...
sausages and steak pies. It will be
manufactured by Perkins Frozen Foods, which sells the Premier ...
29 Mar 2001
| by TANIA MASON
the quality of
food and service at roadside sites with the new concept that offers hot
and cold food ...
food will be
presented in vertical cabinets, Pret A Manger-style.
RoadChef will initially ...
of the bad press motorway service stations have
been getting recently about poor quality food.'
He ...
29 Mar 2001
| by MARK KLEINMAN
Unilever-owned frozen foods division Birds Eye Wall's has appointed
roster agency BHWG Proximity ...
by brand manager Robyn Vennings, the campaign focuses on the
strapline, 'Fabulous Food without the Fuss ...
-licences,
convenience stores and service stations. The launch was spearheaded by
Birds Eye frozen foods business ...
29 Mar 2001
The BBC has confirmed that Andy Duncan, European category director
for Unilever's Foods and Beverages Division, will be its new director of
marketing and communications, as exclusively revealed in Marketing
(March 15). Duncan will start at the BBC in early summer.
...
29 Mar 2001
| by CORDELIA BRABBS
Mercier Gray is an integrated agency that prides itself on its
streetwise insight.
Mix wonders, though, whether managing director Rob Gray was going a
little too far in demonstrating the new positioning when he -
involuntarily - spurned the Christmas conventions of food, family and
home comforts ...
29 Mar 2001
| by TANIA MASON
food markets. The brand has
already been delisted from Tesco, Safeway and Sainsbury's in the UK ...
the company will continue
to invest in the development of functional and nutritional foods.
...
29 Mar 2001
| by LAURA MAZUR, a business writer and author
framework. How could there be
objections to developments that had the potential to make food
production ...
22 Mar 2001
| by TANIA MASON
of Unilever's foods division.
Knorr Savoury will be led by ex-Van den Bergh Foods business group ...
-Bestfoods managers Paul Nevett and Calum Ross respectively.
Unilever's UK ice-cream and frozen foods operation ...
22 Mar 2001
Friskies is offering a money-back guarantee to its Vital Balance
premium dry pet food range, backed by a pounds 1.7m national advertising
campaign through McCann-Erickson. Consumers who do not see benefits for
their cats or dogs over three weeks are offered their money back.
...
22 Mar 2001
engaging and varied reading.
The single page articles among the usual suspects of food & drink ...