Search results for "Food

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UK Athletics in hunt for a 'grass-roots' backer

20 Dec 2001 | by MARK KLEINMAN

Athletics had been expected to secure different sponsors for individual properties. Fast-food giant ...

ADWATCH STARS OF 2001

20 Dec 2001 | by GAIL KEMP

innovation and a focus on tactical activity, reflecting increasing competition between fast-food chains ...

DESIGN CHOICE: Pret a Manger

22 Nov 2001 | by JOHN TOWNSHEND, Creative director, Rapier

packaging to reinforce the quality of the food and service. For example, when you buy a cinnamon ... : good food and drink and friendly service. Pret, like no other, understands the fantastic ...

M&S drops link to GB Olympic team

22 Nov 2001 | by MARK KLEINMAN

building confidence within the business, from our food campaigns to the launch of (fashion range) Per Una ...

STOP PRESS: KFC to sponsor kids TV programme

01 Nov 2001

Fast food brand KFC is to make its broadcast sponsorship debut by linking with ITV kids programme SM:TV in a one-year deal believed to be worth 1.5m. The sponsorship was negotiated by Zenith Media. ...

Veetee Rice kicks off its first TV ad

01 Nov 2001

Rice brand Veetee Rice kicks off its first TV advertising campaign this week through agency WFCA Integrated. The ads focus on the emotional value of food and carry the strapline 'The rice of life'. They also illustrate the brand's recent packaging initiatives such as metallic packaging for Veetee ...

Hula Hoops signs deal to sponsor C4 Banzai series

01 Nov 2001

Hula Hoops, the savoury food brand from KP Snacks, is to sponsor the second series of off-the-wall Japanese show Banzai on E4 and Channel 4. The deal, estimated to be worth about 500,000, also includes sponsorship of an online Hula Hoops game at e4.com. Publicis produced on-screen creative work ...

DIRECT BRIEFS: Marketing Drive Worldwide London creats first agency management board

01 Nov 2001

and KP Foods. ...

McDonald's links to musical cause

04 Oct 2001 | by TANIA MASON

agency, Good Business for the account last month. Spokeswoman Amanda Pierce said the fast-food ... . Most recently, the fast-food giant spent more than 8m to sponsor Euro 2000, and it has also ...

LICENSING: Licensors tap into kids TV nostalgia - The popularity of classic TV shows among a new generation is proving to be profitable for marketers

04 Oct 2001 | by ROBERT GRAY

. Food, toys, gifts and clothing are the most obvious areas for licensing of this kind ...

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