20 Dec 2001
KP Foods is undertaking a radical overhaul of its Phileas Fogg
premium snack food brand ...
, marketing controller at KP Foods, with overall
responsibility for the brand, is to inform his sales force ...
Foods last month from Bulmers, where he was
marketing manager.
The company is currently having ...
13 Dec 2001
| by RAVI CHANDIRAMANI
Heinz has picked WCRS to handle the advertising for its baby food
portfolio as it attempts to step up its assault on the baby food
market.
WCRS triumphed in a three-way pitch against Saatchi 3m overhaul this year of
Heinz's baby food portfolio.
The shake-up included the launch ...
13 Dec 2001
| by TANIA MASON
of food product marketing director, previously held by Helle
Cruz-Nielsen. Cruz-Nielsen left Mars ...
13 Dec 2001
| by TANIA MASON
, the company's most senior marketing
post, since April. He joined Young's Bluecrest from Tryton Foods, where ...
06 Dec 2001
| by MARK KLEINMAN
, is
not repitching.
A spokeswoman for Birds Eye, the frozen food division of Unilever, said:
"There is a ...
parted company with the frozen food
firm.
A result on the pitch is expected by the end ...
29 Nov 2001
| by TANIA MASON
across all Northern Foods businesses, ending a
six-month search to fill the vacancy.
Reporting ...
that make up the Northern Foods
portfolio.
These house brands such as Eden Vale chilled foods, Ski ...
responsibility for Northern Foods' agency roster, which comprises
Partners BDDH, St Luke's and PHD ...
29 Nov 2001
Allied Domecq Spirits & Wine has appointed its acting marketing
director Richard Hayes as managing director of its Thomas Lowndes
subsidiary, which makes alcohol-branded food products. The company is in
the process of signing a partnership with a global licensing agency.
...
29 Nov 2001
| by MARK KLEINMAN
for meal-kit eating.
M&S is currently trialling several new food ranges designed to cater ...
as head of
marketing for its food business unit. An ex-Safeway and Boots marketer,
Buck was most recently head of home at Woolworths. She reports to food
business unit director Justin King.
...
29 Nov 2001
| by TANIA MASON
General Mills (GM), the US food giant, has moved its business
development manager for the UK from Minneapolis to London, signalling
plans for an all-out assault on the UK market.
For the past two years Scott Peterson has handled UK marketing for the
Bugles and Betty Crocker brands from ...
22 Nov 2001
| by TANIA MASON
Daniels Chilled Foods, owner of the New Covent Garden Soup Company
brand, has appointed former Golden Wonder marketing chief Nigel Parrott
as group marketing director.
Parrott confirmed he ...
produces
prepared foods for the food-service sector.
He said the company's total marketing budget ...