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KP to revamp ad work and packs for Phileas Fogg

KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand ... , marketing controller at KP Foods, with overall responsibility for the brand, is to inform his sales force ... Foods last month from Bulmers, where he was marketing manager. The company is currently having ...

Heinz selects WCRS to boost baby food sales

Heinz has picked WCRS to handle the advertising for its baby food portfolio as it attempts to step up its assault on the baby food market. WCRS triumphed in a three-way pitch against Saatchi 3m overhaul this year of Heinz's baby food portfolio. The shake-up included the launch ...

Mars UK director shifts to Euro job following merger

of food product marketing director, previously held by Helle Cruz-Nielsen. Cruz-Nielsen left Mars ...

Young's boss lands top post at McVitie's

, the company's most senior marketing post, since April. He joined Young's Bluecrest from Tryton Foods, where ...

DIRECT: Birds Eye Wall's holds pitch for enjoy! work

, is not repitching. A spokeswoman for Birds Eye, the frozen food division of Unilever, said: "There is a ... parted company with the frozen food firm. A result on the pitch is expected by the end ...

Fox's chief to lead Northern Foods

across all Northern Foods businesses, ending a six-month search to fill the vacancy. Reporting ... that make up the Northern Foods portfolio. These house brands such as Eden Vale chilled foods, Ski ... responsibility for Northern Foods' agency roster, which comprises Partners BDDH, St Luke's and PHD ...

STOP PRESS: Appointment at Allied Domecq

Allied Domecq Spirits & Wine has appointed its acting marketing director Richard Hayes as managing director of its Thomas Lowndes subsidiary, which makes alcohol-branded food products. The company is in the process of signing a partnership with a global licensing agency. ...

M&S to develop ready meal kit to rival Enjoy! range

for meal-kit eating. M&S is currently trialling several new food ranges designed to cater ... as head of marketing for its food business unit. An ex-Safeway and Boots marketer, Buck was most recently head of home at Woolworths. She reports to food business unit director Justin King. ...

General Mills imports boss for UK roll-out

General Mills (GM), the US food giant, has moved its business development manager for the UK from Minneapolis to London, signalling plans for an all-out assault on the UK market. For the past two years Scott Peterson has handled UK marketing for the Bugles and Betty Crocker brands from ...

Daniels takes on ex-Golden Wonder chief as director

Daniels Chilled Foods, owner of the New Covent Garden Soup Company brand, has appointed former Golden Wonder marketing chief Nigel Parrott as group marketing director. Parrott confirmed he ... produces prepared foods for the food-service sector. He said the company's total marketing budget ...

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