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CAREERS: Movers - Dynamo

Andrew Pearcy has returned to marketing agency Dynamo as senior account manager, after spending 18 months travelling and working in Australia. He will continue to work on food and drink accounts at Dynamo, including Budweiser. ...

DIRECT: Safeway hires Newton 21 for launch task

by extending its 'The Best' food range and taking its store design upmarket. As part of a nationwide ...

Mars Bar in ad agency change after 40 years

, Catsan and Chappie. In food it still has Dolmio and Seeds of Change. Grey adds Mars Bar ...

CAREERS: Job interview - Peter Kokinakos

food with great friends and beating my kids on the PlayStation. CV 1985-1988 Analyst ...

Mars joins three divisions within Masterfoods tag

Mars has merged its confectionery, food and petcare businesses under the Masterfoods name and has appointed Mike Davies, the managing director of Pedigree Masterfoods, to head the combined ... Hughes for food and Patrick Huyskens for petcare. The restructure is consistent ...

Virtual Music Stores launches first ads on radio

Virtual Music Stores is launching its first advertising this week, a radio campaign voiced by James Nesbitt of Cold Feet. The ads, created in-house by GWR's 2-TEN FM and VMS' marketing team, feature Nesbitt talking about bizarre and unexpected combinations of food and music. The campaign ...

CAREERS: Competition

partnership between two of the world's largest food manufacturers to market breakfast cereals worldwide ...

MARKETING MIX: I'll name that brand in one

was Marie-Laure Louis of Leatherhead Food Research Association in Surrey, who correctly identified Noilly ...

ADWATCH: Smirnoff uses light-hearted tone to target young adults. Smirnoff's latest TV ads aim to build on the relationship younger people have with the brand, says Jules Grant

Smirnoff made pet food ...' The campaign has also included posters with lines such as 'If Smirnoff made ...

COMPLAINTS CHAOS AT THE ASA?: Companies using the ASA to complain about their competitors risk undermining the entire self-regulatory system, writes Daniel Rogers

Foods and McNeil Consumer Nutritional have clashed over each other's cholesterol reduction claims ... COMPETITOR COMPLAINTS ADVERTISER: VAN DEN BERGH FOODS Complainant: McNeil Consumer Nutritional Case ...

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