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MARKETING MIX: I'll name that brand in one

's sponsorship activities include Spirit of Scotland awards, food and drink awards, Highland Games, piping ...

DIRECT: Birds Eye Wall's holds pitch for enjoy! work

, is not repitching. A spokeswoman for Birds Eye, the frozen food division of Unilever, said: "There is a ... parted company with the frozen food firm. A result on the pitch is expected by the end ...

CAREERS: Diary

-day celebration of all things French. Attractions range from wine and food to holiday destinations ...

FIELD MARKETING: Bringing brands to life on the streets - Companies are using sampling as a means to improve brand perceptions and boost their sales

- and that is the purpose of sampling." Traditionally, sampling has worked best on packaged products in the food ... such as clubs and bars," says Niki Flowers, account manager for Lizard Productions. For food and drink ...

DOTCOMS RIDE AGAIN: Does lastminute.com's announcement of a boost to its UK and French markets mean a resurgence of the dotcom sector?

-tailer Degriftour Group for close to 60m in August 2000. It also acquired online food-ordering service urbanbite ...

Fox's chief to lead Northern Foods

across all Northern Foods businesses, ending a six-month search to fill the vacancy. Reporting ... that make up the Northern Foods portfolio. These house brands such as Eden Vale chilled foods, Ski ... responsibility for Northern Foods' agency roster, which comprises Partners BDDH, St Luke's and PHD ...

STOP PRESS: Appointment at Allied Domecq

Allied Domecq Spirits & Wine has appointed its acting marketing director Richard Hayes as managing director of its Thomas Lowndes subsidiary, which makes alcohol-branded food products. The company is in the process of signing a partnership with a global licensing agency. ...

M&S to develop ready meal kit to rival Enjoy! range

for meal-kit eating. M&S is currently trialling several new food ranges designed to cater ... as head of marketing for its food business unit. An ex-Safeway and Boots marketer, Buck was most recently head of home at Woolworths. She reports to food business unit director Justin King. ...

General Mills imports boss for UK roll-out

General Mills (GM), the US food giant, has moved its business development manager for the UK from Minneapolis to London, signalling plans for an all-out assault on the UK market. For the past two years Scott Peterson has handled UK marketing for the Bugles and Betty Crocker brands from ...

JOIN THE MARKETING ODYSSEY: Last week's Marketing Society conference took the theme of 2001-2010 - So what's in store for marketing in the next decade, asks Daniel Rogers

and music. But where clothing innovations will be led by technological advances, food trends ... . But despite buying pre-prepared food, people will want to know about what they are eating, believes Holmes ...

 

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