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OPINION: Marketing Society - Marketers must avoid pitfalls of evolving a brand

13 Dec 2001 | by PETER BRABECK-LETMATHE, vice-chairman and chief executive of Nestle and a member of The Marketing Society

substance in both before you have a chance of achieving power status for your brand. For a food ...

HELPLINE SERVICE

13 Dec 2001

specialises in branded food products. For Christmas it has been selling mini iced cakes and confectionery ...

AGENCY 2001: MARKET RESEARCH AGENCY OF THE YEAR - Taylor Nelson Sofres. Taylor Nelson Sofres continued its excellence in 2001 with many more projects that cemented its position at the top of the table

13 Dec 2001

prospects to purchase Family Food Panel or European Toiletries and Cosmetics Consumption Data. TNS ... do not apply". Masterfoods was willing to experiment, testing pet food ads in the UK ...

AGENCY 2001: PUBLIC RELATIONS AGENCY OF THE YEAR - Cohn & Wolfe - Cohn & Wolfe's work for the Coke auction web site meant that it received in every national newspaper

13 Dec 2001

wins includes GlaxoSmithKline, AXA, Barclays, the Food Standards Agency, Worldcom, GNR, Esso ...

SO THAT WAS 2001: The marketing industry has had its fair share of ups and downs over the past year, but 2001 will always be remembered for the atrocities of September 11

13 Dec 2001

. Food is also being overhauled, with the launch of Simply Food convenience outlets. M 400m ...

ANALYSIS: Do ads work for newspapers? - As newspapers do battle for a shrinking readership, Daniel Rogers asks whether brand advertising boosts circulation

13 Dec 2001 | by DANIEL ROGERS

. The advertising will need to tie in with the heavy investment in supplements such as Observer Food Monthly ...

Young's boss lands top post at McVitie's

13 Dec 2001 | by TANIA MASON

, the company's most senior marketing post, since April. He joined Young's Bluecrest from Tryton Foods, where ...

AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize

13 Dec 2001

been to monitor the top four supermarkets' agreements with Kerry Foods. Headcount operatives have ... of the activity. According to Kerry Foods customer marketing manager Sarah Davies, the company employs ... by i2i Face To Face Marketing earlier this year, involved what is thought to be the UK's largest hot-food ...

AGENCY 2001: Media Agency of the Year - MediaCom - MediaCom has kept a low profile in 2001, but its reputation for high standards and professionalism has shone through

13 Dec 2001

11. Other successes include winning the 6m Premier Foods business, retaining the Kraft foods ...

AGENCY 2001: DESIGN AGENCY OF THE YEAR - Landor Associates. Landor is making an impact within the WPP empire as its 60 years of experience and refusal to specialise prove to be a success

13 Dec 2001

XL project for KP Foods uses black packaging throughout the range to position the former Big O ...

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