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Targeted TV ads present new opportunities

02 Dec 2008 | by Andy Fry

ones: if you don't have a dog, no more dog food ads.' Milligan stresses that this will not replace ...

Five spies hidden value in children's TV market

18 Nov 2008 | by Alison Donnelly

on the advertising of foods that are high in fat, salt and sugar during child-oriented airtime has reduced its ...

Broadcasters offer advertisers tailored incentives

07 Oct 2008 | by Alison Donnelly

Last week, Channel 4 announced a 1m fund to en-courage food advertisers to run campaigns on its ... to use C4's endorsement on products. The broadcaster has deliberately targeted the food sector at a time ... basis,' he says. 'Channel 4 hasn't always been a natural fit for FMCG brands, so perhaps targeting food ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...

Channel 4 offers food ad subsidies

30 Sep 2008 | by Alison Donnelly

LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering...The broadcaster's ad sales team has set aside 1m to offer help to new-to-TV or lapsed food ... is a response to food brands' perceived reluctance to increase TV adspend. According to Nielsen ... online promotions. Channel 4's initiative will also allow the advertisers use of its food programming ...

The week in marketing: 10 September 2008

09 Sep 2008 | by Staff

Halloween Fancies Premier Foods is launching a limited-edition variant of its French Fancy ... orange and black icing. Innocent veg launch Innocent has launched its first food range, Innocent Veg ... that the fast-food chain offers free WiFi access to customers. Dior marketing head Parfums Christian Dior ...

MasterChef trademarks line of ready meals

22 Aug 2008 | by Gemma Charles

Its production company Shine has registered a trademark application for food, including ready ... Loyd Grossman already has a range of cooking sauces marketed by Premier Foods while TV cooking writer Nigella Lawson is also said to be launching a food range. ...

Broadcasters to back ad body drive with health programmes

29 Jul 2008 | by Jeremy Lee

for further restrictions on the advertising of foods deemed unhealthy. Other media owners may also lend ...

The Marketing profile: Tom Lucas of UKTV

15 Jul 2008 | by Alison Donnelly

- in the first quarter of 2009, and its lifestyle brands - Style, Food and Gardens - later next year. As a ...

UKTV to rebrand and launch new channel

12 Jun 2008 | by Alison Donnelly

UKTV will be dropped from the channel branding of the company's six factual and lifestyle services - UKTV History, UKTV Documentaries, UKTV People, UKTV Style, UKTV Food and UKTV Gardens as part of the rebrand. A new entertainment subscription channel will launch in October and its schedule will combine ...

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