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Magazines turn to subscription discounts to counter newsstand slide

of December, magazines including Radio Times, Top Gear, BBC Good Food, BBC History and Match of the Day ...

Unopened direct mail rates fall in 2008

.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...

The week in Marketing: 1 October 2008

the pitch. Plum Baby expands Premium organic baby-food firm Plum Baby is launching a toddler range ...

Brand Health Check: Time Out

's London edition in January, which placed greater emphasis on food and lifestyle editorial and extended ...

Publishers rebel over CO2 edict on car ads

. After tightening up rules on tobacco, alcohol and 'junk-food' advertising, Brussels has told the car

Wallpaper* opens black book

The issue will include a sealed section featuring names, numbers and addresses covering a range of the best places to visit for travel, culture and food. It also includes hot tips for design, bars and tailors. Additionally the special edition - which hits the shelves June 12 - will include a special code ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

, the fast-food behemoth was voted the most-hated brand in Britain. Jill McDonald, its chief marketing ... -expanding waistline never far from the headlines over the past year, it is almost inevitable that fast-food chains ... , the fast-food brand also made a creditable showing among the favourites, coming in third behind KFC ...

Publicis Blueprint setback flags up risks of ad-funded customer titles

produces Waitrose Food Illustrated, fears Publicis Blueprint may have tarnished the reputation ...

OK! berated for SMA 'placement'

Those who contacted the ASA also pointed to the ban on advertising milk for babies under the age of six months. The image has been referred to the Food Standards Agency by the National Childbirth Trust and Save the Children. They, too, cited product placement and that the article was followed ...

Top 100 Advertisers spend less on TV

and, most notably, M S, which increased its outlay by 38% for food and 55% for non-food activity ... KRAFT FOODS 30 38.99% 44 TWENTIETH CENTURY FOX FILM 28 17.83% 45 MATTEL ...

 

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