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Opinion: The Marketing Society Forum - Are supermarkets duping consumers with nominal price cuts?

at Waitrose, where 'quality food was honestly priced', I would look at some competitor price promotions with a ...

Change we can believe in?

. The same applies to the paper's call for supermarkets to make their food products healthier and introduce ... the Food Standards Agency's rival traffic-light system. Explaining this position, shadow health secretary ... diet, rather than castigating people about what is good food and bad food.' Tobacco manufacturers may ...

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

to their products (say, food companies offering recipes). They can facilitate the formation of communities to share ...

Jeremy Lee on Media: The real power of spending

. Its initial focus was on food and nutrition (as rationing and shortages continued), health ('Coughs ...

Mark Ritson on Branding: A statistical imbalance

, aerospace and food retail. That long list makes me feel very inferior. I know only about one thing ...

Sector insight: Value clothing retailers

. For the supermarkets, which are so adept at competing on food prices, the transition into clothing was a logical step ...

Brand manager of the week: Phillipa Ellis, Marketing manager, Lonely Planet

melting pot, the history, the food, the people, the wildlife and the whole Latino culture. I love it ...

Opinion: The Marketing Society Forum - Does Tesco have a role to play in steamy blockbusters?

for the supermarket this is win-win partnership marketing, and another boost for its non-food offering. It sells TVs ...

Sector insight: Lager

particular alcoholic beverages include a lower calorie content, a suitable complement to food and fruitier ...

Sector insight: Health and fitness clubs

are personal training, health and beauty treatments and food and beverage sales. However, additional spend ...

 

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