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Brands increase their presence in the classroom

16 Sep 2008 | by Gemma Charles

, features 'daily brain workouts' and quizzes. The frozen-food company's marketing manager, Will Hemmings ...

Sainsbury's to focus on in-store activity for Active Kids

09 Sep 2008 | by Ed Kemp

food information packs called 'Active Kids get cooking'. The booklets, which encourage children to eat ...

McDonald's plays down Beijing Olympics sponsorship in UK

05 Aug 2008 | by Gemma Charles

The fast-food giant's only Olympic-themed UK activity is a press competition to win a trip to Beijing. This low-key approach contrasts sharply with most of McDonald's major markets. In the US ... 's spokeswoman said: '"Tastes of the Orient" is part of a series of themed food events. It is neither a Chinese ...

McCain chips back health focus with £5m athletics tie

15 Jul 2008 | by Gemma Charles

Marketing activity promoting the deal will kick off in September to capitalise on increased interest in athletics following this summer's Beijing Olympics. The tie will support the frozen-food firm's 'It's all good' positioning and marks its first significant shift into sports sponsorship. A campaign ...

Up-and-coming sports in need of a marketing makeover

17 Jun 2008 | by Ed Kemp

about innovation in categories such as food and drink, the phenomenon of new and re-branded sporting

Good Natured agrees ethical TV advertising deal

21 May 2008 | by Alison Donnelly

range of brands promoting pro-social products such as healthy children s food, energy ...

E&J Gallo to run summer rose activity

13 May 2008 | by Gemma Charles

Family Vineyards portfolio of rose, red and white wines by linking them with food under the strapline ...

Southern Alps foods sponsors British Olympic athletes

03 Apr 2008 | by Gemma Charles

are available from retailers including Tesco and Whole Foods Market. ...

McDonald's faces 'vouchers for kids' allegations

11 Mar 2008 | by Gemma Charles

, unlike vouchers in newspapers. Richard Watts, campaign co-ordinator for Sustain s Children s Food ...

Crisis, what crisis?

04 Sep 2007 | by Gemma Charles

four-year austerity drive is now in place to cut staff numbers by 15% by 2011. Alongside other food ... the salmonella crisis last year, and is clearly taking some time to recover, says Julian Hardwick, food ...

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