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Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

27 Mar 2013

- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS What makes marketers great ...

Helen Edwards: How to avoid segmentation silliness

03 Oct 2012 | by Helen Edwards

to dog food. So it's easy to nod in anticipation to one that might apply to you. Beliefs ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

. Noting it was very easy to criticise Olympics sponsorships of fast-foods and soft-drinks, he said, "I m ... Grand Prix too. The animated campaign promoted the company's use of food from sustainable farming ...

Inline: The fusion of the real and virtual worlds

17 Feb 2012 | by Nicola Clark

is the triumph of the banal, but what people are doing, whether uploading a picture of their food or discussing ...

Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum

26 Oct 2011

The secretary of state for health has unveiled a government strategy to enlist the help of food...improve the nation's health, and urge the rest of the food industry to do the same. NO: Patrick ... not enough emphasis on the big, long-term issues, such as improving children's food preference formation ... operations officer, EHS 4D Group Whatever happens in the good old US of A happens here music, food ...

Will users' dislike of brand interruptions make it hard to monetise social media? The Marketing Society Forum

28 Sep 2011

CHAPMAN, CHIEF MARKETING OFFICER, KERRY FOODS Consumers rightly regard their social networks and mobile ...

Editor's Comment: Get top marketers on board

07 Sep 2010 | by Gareth Jones

this week, Patrick Cairns, the seasoned Unilever marketer and former Plum Baby boss, has joined Kallo Foods ...

 

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