Search results for "Food

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Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

such as 'Change4Life', the healthy-living campaign, which works with supermarkets such as Asda and Tesco and food ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

is shifting the way brands approach them. Mobile is the game-changer, said Kraft Foods' vice ...

Sector Insight: Food retail

14 Mar 2012 | by Jane Bainbridge

possible, traded down on brands and reduced waste, all making for tougher trading conditions. Food spending up. Total spending on food and alcoholic drinks in 2010 was 120 billion (inc VAT), this is an increase of 5% on 2009. It is estimated food and drink accounts for 76% of all food retailers sales ...

Adwatch (Mar 7) top 20 recall: McDonalds

07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road

McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy....'ve always carried a torch for McDonald's, even though it got a super-sized shellacking from food lobbyists ... in which the creative plays out makes the spot work: more human connection, less food porn. This work ... the jump on McDonald's in terms of making tasty food, but McDonald's understands how to connect the brand ...

Sector Insight: Vehicle recovery

29 Feb 2012 | by Jane Bainbridge

work at major multinationals including HJ Heinz and Kraft Foods. Brought in to provide a fresh ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ... to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ... of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Sector Insight: Vitamins and supplements

08 Feb 2012 | by Jane Bainbridge

-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...

Adwatch (Feb 1) - Top 20 recall: First Choice

01 Feb 2012 | by Margaret Johnson, group chief executive, Leagus Delaney

Skip to table Leftover turkey. Thoughtless presents. X factor Christmas singles. At this time of year we ve all got a lot to get away from. And, as we are told by our TVs, it s the perfect time to start thinking about the family holiday. Among the usual assortment of plastic sofa ads, yellow food ...

Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's

25 Jan 2012 | by Matt Willifer, Executive planning director, WCRS

. The occasion: not a Sunday, but a school night. The food: not roast beef, but a school-night staple, sausage ...

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