to remove filtersWill foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...
