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Is there a formula for stimulating emotional responses to brands?

Food group Nestle is following the Japanese philosophy of kansei, in which products are designed

M&S UK sales fall on value offers

general merchandise and foods. We are offering even better values across all price points in general merchandise and foods - without compromising our quality or ethical standards. While the outlook remains ...

Tate & Lyle's Ferguson joins Greggs' board

Commission on the Future of Farming and Food and also a former president of the Institute of Grocery ...

Arla to launch first UK range under own name

LONDON - Arla Foods is to launch a range of products in the UK under its own brand name. The move

Biggest brands: Top 100 online advertisers 2009

display advertising is the FMCG sector. Food, cosmetics and toiletries and drink brands barely mustered ...

The Marketing Profile: Jon Goldstone of Hovis

, the brand's owner before its acquisition by Premier Foods in 2007, was looking to sell and had taken ... had a 'heart in mouth' moment presenting the ad and its seven-figure price tag to Premier Foods chief ... in his early PepsiCo days. At Premier Foods, Goldstone reports directly to Kelly, who sits ...

Dairy Crest sells off Yoplait stake for £63.5m

at the year-end is now expected to be around 435 million. Dairy Crest's key UK Foods brands of Cathedral ...

Kellogg criticises Food Standards Agency

LONDON - Kellogg is the latest food brand to hit out at the Food Standards Agency's decision...On Wednesday, the FSA confirmed that it would be recommending to ministers that the model remained unchanged. This is despite fierce lobbying from the food industry and a recommendation from a scientific panel that a protein cap' in the formula used should be removed to allow more food to be advertised ...

Sharwood's launches direct campaign

LONDON - Premier Foods has launched an in-store campaign in partnership with Sharwood's.

Proposal to relax rules on advertising condoms and abortion advice

. They also do not cover alcohol gambling or junk food. A social responsibility' rule will for the first ...

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