The Marketing Profile: Guy Parker of the Advertising Standards Authority
01 Dec 2009 | by Gemma Charles
wish to cede power, however. He is concerned by developments such as the European Food Standards ...
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MyDish signs up to Glam Media
07 Dec 2009 | by Sarah Johnson
LONDON - MyDish.co.uk has joined the Glam Media UK network as part of the online media group's food...; mso-bidi-language:#0400;} The site's food and drink channel has 45 sites in its network and reaches more than 700,000 consumers with an interest in food UK each month. MyDish.co.uk was set up ... appeared on BBC2's Dragons' Den earlier this year. The web site is described as the Facebook for food ...
Advertising to the YouTube generation
25 Nov 2009 | by David Benady
-sides. Agency Saatchi Saatchi Premier Foods - 'The OXO Factor' The campaign asks families to film a ...
Amanda Andrews on Media: Stormin' Norman at ITV
24 Nov 2009 | by Amanda Andrews
. But this is not a simple case of giving customers cheap clothes and food, backed by a sizeable marketing budget ...
Andrew Walmsley on Digital: TV on the web is breaking down walled gardens
17 Nov 2009 | by Andrew Walmsley
in February 2008. They noted that cinemas rely on concession sales. Food and drinks account for only 20 ...
Jamie Oliver plays Cupid with Match.com deal
17 Nov 2009 | by Fiona Ramsay
; mso-bidi-language:#0400;} Jamieoliver.com/dating pledges to bring food lovers together and has the tagline: Where food lovers meet'. The site uses the interface from Match.com and offers people a 72-hour ... tips and foods which will bring people together. The site then drives people to sign up to Match ...
Lobbyists slam product placement consultation
17 Nov 2009 | by Sarah Johnson
of Teachers and Lecturers and the Children's Food Campaign. They claim it should be extended to three months ... months is sufficient to allow interested parties to respond fully,' she added. However, Children's Food ... the promotion of unhealthy food, gambling and alcohol in TV shows. The consultation document refers to its ...
The Observer axes three of its monthly magazines
11 Nov 2009 | by Alex Brownsell
, Observer Woman and Observer Music Monthly titles, with only Observer Food Monthly continuing ...
Mars-Wrigley appoints ZenithOptimedia £80 million buying account
06 Nov 2009 | by Sarah Johnson
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
Sugar Puffs' Honey Monster character given his own radio show
21 Oct 2009 | by Amy Golding
LONDON - Honey Monster Foods has teamed up with Sony's Fun Kids radio station to launch a daily
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