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Burger King web campaign shows bikini-clad woman singing in the shower

;} The fast-food chain is targeting young men through the 'showercam' website, where consumers can vote ...

Restaurants and retailers refresh their brands by revamping their stores

, the fast-food chain, plans to overhaul all its UK restaurants to resemble US-style diners, rather than fast-food ...

Wimpy to restyle its burger bars as American-style diners

, rather than fast-food outlets.

McDonald's to trademark slang-brand 'Maccy D's'

when referring to the fast-food chain, but has not previously been officially adopted by McDonald's itself. Other fast-food restaurant chains have also sought to promote abbreviated versions ... in to promote the tag. Last month, the fast-food chain celebrated the 35th anniversary of its arrival ...

McDonald's signs four-year deal with Football Association

,000 volunteers in the UK. The fast food chain has been The FA's Community Partner for the last eight years ...

McDonald's UK benefits from 8% more customers

LONDON - Fast food chain McDonald's has announced a 12% sales increase in the three months to 30

Watch McDonald's 'Favourites' TV campaign

LONDON - Fast-food chain McDonald's is celebrating the 35th anniversary of its arrival in the UK

Burger King sets its sights on UK breakfast sector

campaign, spanning TV and press, to promote its morning opening hours, breakfast food and coffee ... consumers visited fast-food restaurants for breakfast between August 2008 and August 2009, a 1.4% drop year on year. Fast-food breakfast sales were worth 1.28bn over the same period, a 1.8% fall from 1.31bn ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...

The Marketing Profile: Scott Jefferson of Greggs

decided to turn its attention to the food-on-the-go' sector. Instead of viewing local bakers as its ... in a market that was already highly competitive, crowded with fast-food chains such as McDonald ... CSR steering group - on which Jefferson sits - with responsibility for Food our customers can trust ...

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