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Why marketers are missing a trick by ignoring sensory perception

of the understanding that s developing around the role the senses play in consumers appreciation of food and drink ... , it s not just food and drink. If we could make our marketing 20% more effective, a lot of us would find ... ? If you look at the history of food and drink, it s been well known for a very long time that appearance ...

What would you do if your social media account was hacked?

but food and drink on their mind *Who wants beer today? Download our app to find your nearest Cask ... morning! Talk in the office today has turned to breakfasts - are you coffee and enthusiasm or food ...

Costa Coffee's growth is down to "reassuringly proud" strategy

Masala is most commonly named as the British food of choice, we turn to Costa coffee as the shop ...

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

've been 85 times; I like the people, their heritage, their tradition, their food, and the jetlag doesn ...

Brand manager of the week: John Davies

beers and some great food. If you could get tickets to any event, what would it be? The World ...

Rolex named number one consumer Superbrand for second year running

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

Am I being unreasonable?! Dealing with difficult customers in the digital age

ranged from the best way to get grass stains out of football kit to recommendations about Eukanuba food ... 's asked for input to its #McDStories, it received a deluge of tales complaining about the service and food ...

Lance Armstrong and Tesco offer lessons in brand trust

Wags were quick out of the stalls with their predictable Tesco horse-burger gags . But this was no time for horsing around - undoubtedly, a high-profile incident like this, not to mention the repulsion factor involved, has damaged consumer trust in the Tesco brand. When it comes to the food we eat ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

obvious opportunities for the likes of food brands, media channels, retailers and airlines to tailor ... that this issue - or, rather, collection of issues - will dominate many sectors in 2013, from the food industry ...

Top 10 Marketing Mishaps of 2012

the fast-food chain attempting to pull the campaign within two hours, its detractors are still using ... projectile vomit his food all over the restaurant during a 6th grade trip'. Social media has a powerful ...

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