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Tesco Price Promise under investigation as Sainsbury's and Morrisons complain

05 Apr 2013 | by Matthew Chapman

"won t lose out on big brands, own label or fresh food" if they shopped at Tesco. It is understood ... -label and fresh food because "important product attributes had not been taken into account". News comes after ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

Shell UK - Can an energy company be customer focused? Kerry Foods - Brand revitalisation ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

beyond its core offering, including trials of evening meals, convenience food and wine in a small number ...

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

advertising, Virgin Media Sophie Macaulay, Cravendale brand manager, Arla Foods Anna Maguire, senior ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

Foods-owned brand could look at running a loyalty scheme. With the ongoing economic gloom ... by companies as diverse as supermarkets Tesco and Sainsbury's, food and drink brands Starbucks and Coca ...

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

the national mood is lower, people eat more comfort foods, which contain ingredients such as butter. He said ... they will want more comfort food? It's not a one-to-one personalisation but it is an interesting leverage of data ...

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

04 Oct 2012 | by Maisie McCabe

could be a big opportunity for them. They have got some big competitors for those sorts of food offers ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Taming the data deluge

05 Apr 2012 | by David Benady

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

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