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Fox's Biscuits hires top Dulux marketer Letty Edwards

23 May 2013 | by Matthew Chapman

. A spokesman said Fox's Biscuits owner 2 Sisters Food Group is moving the commercial function of Fox ...

Steve Sharp's legacy: The man who helped defeat Philip Green

22 May 2013 | by Matthew Chapman

of the company s food advertising with the much-parodied "This isn t just food, it s M S food" ads, as well ...

M&S long-serving marketing chief Steven Sharp to retire

21 May 2013 | by Alex Brownsell

S" brand positioning shortly after arriving and leading the development of its now-famed M S Food TV ... 1.7% like-for-like leap in UK food sales, M S continues to struggle in its core fashion market ...

Vodafone UK appoints Daryl Fielding to top marketing post

20 May 2013 | by John Reynolds

Mondelez International then known as Kraft Foods in 2010 as vice president marketing, where she oversaw ...

Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

of the understanding that s developing around the role the senses play in consumers appreciation of food and drink ... , it s not just food and drink. If we could make our marketing 20% more effective, a lot of us would find ... ? If you look at the history of food and drink, it s been well known for a very long time that appearance ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

responsibility for all marketing activity and brand communications, non-food marketing, customer insight ... beyond food, Warby is steering the retailer on a course of solid growth in both sales and profits. 6 ...

FMCG brands are winning locally to grow globally

14 May 2013 | by Tim Kidd

. Food brands, for example, can introduce different flavours for varying consumer tastes, while ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture....Held on London s South Bank last week, the centrepiece of the festival was a recreation of Barcelona s renowned food market La Boqueria, which enabled authentic stallholders to sell their delicacies in the capital for the first time. The festival was visited by 160,000 people with 540 taking part in free ...

Rising utility bills the leading worry for UK consumers

13 May 2013 | by John Reynolds

%) Rising food prices (22%) Debt (19%) Job security (18%) Rising fuel prices (14 ...

Sainsbury's capitalises on own-brand growth with TV push

10 May 2013 | by Matthew Chapman

The television spot attempts to communicate the "quality" of the food it sells in the 'by Sainsbury s' range with an "everyday food made special by Sainsbury s" message. Television activity ... for nearly 40% of the supermarket s food sales. Meanwhile, the retailer revealed it has now completed ...

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