Kraft Foods has appointed Arc London to handle strategic shopper marketing plan for its Mikado...are thrilled Kraft Foods has appointed Arc to develop Mikado's shopper plans for 2013. This is especially ...
23 Aug 2012
| by Katherine Levy
But if you take the figures at face value, then you risk misunderstanding how the magazine industry is faring.
Yes, the men's lifestyle and women's lifestyle sectors are both down overall; yes, a number of big special-interest brands (BBC Top Gear and BBC Good Food) are suffering double-digit losses ...
23 Aug 2012
| by Katherine Levy and Nick Batten
, but was down 3.9 per cent to 865,562. The cooking brands BBC Good Food and Olive suffered falls of 9.3 per cent ...
and from some medical groups that fast food companies like McDonald's and Coke should not be sponsors ...
people".
He said: "It s very easy to talk about our sponsorships of fast-foods and soft-drinks, I m a ...
21 Jun 2012
taste buds and a stomach is in the right market to buy a food product. Media schedules should include ...
19 Jun 2012
| by Jeremy Lee
jackets" for McCain Foods.
Mindshare won a Bronze for Unilever s Lynx, Cake for Ikea, MediaCom ...
During the current series of 'Big Brother' and the subsequent 'Celebrity' version, the housemates will choose their grocery, food and household shopping from Morrisons. The items will then be delivered ...
fantastic choice of options for them to be able to eat great food, whilst making the most of every important ...
for people to communicate".
Meanwhile, Mars, the confectionery, pet care and food giant, has been named ...
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part