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Food Network partners 15 street vendors for interactive campaign

01 Oct 2012 | by Matthew Chapman

Food Network UK is launching a digital campaign based on a partnership with 15 street food vendors...of food bought from participating vendors using the #StreetFeastsUSA hashtag. Each vendor is giving ... to an interactive online map hosted on the Food Network website . Participating vendors will also receive advertising on the Food Network UK Facebook page and mentions across the brand s other social media channels ...

Organix launches media account review

27 Sep 2012 | by Katherine Levy

Organix, the organic baby-food brand, is reviewing its media account.

Is Google+ good for brands?

20 Sep 2012

for Cadbury London 2012 and Kraft Foods Europe, says that, on any social platform, brands only get out what ... , social media manager, Kraft Foods Europe "To date, we've used it primarily to activate Cadbury ...

Kellogg's readies cereal trolley stunt

18 Sep 2012 | by Sarah Shearman

, the Advertising Standards Authority (ASA) rejected a one such complaint made by The Alliance for Better Food ...

All About ... Culture Secretary Maria Miller

13 Sep 2012

on fast-food advertising before the 9pm TV watershed. And, of course, it's interesting that Hunt, the new ... think twice before proposing heavy-handed fast-food or alcohol marketing restrictions. 3 The industry ...

Daily Diary - The Text Factor

11 Sep 2012

's poor quality airline food, but now advertising's answer to Victor Meldrew, Oli Beale, creative

RKCR/Y&R and 'Fire Kills' tops RAB's creative rankings

05 Sep 2012 | by Maisie McCabe

helped communicate that you could enjoy the food without having to worry about the price. 9 ...

Kallo rolls out £1m campaign to promote new positioning

03 Sep 2012 | by Sarah Shearman

Kallo, the organic food company, is launching its biggest ad campaign to date to introduce a new...The new 1m TV campaign, which launches tomorrow (4 September), features a group of friends having a picnic and eating the Kallo food products, which include rice cakes and bread sticks, while building a kite which carries the brand s new strapline, "Say Kallo to simple pleasures". The ad ...

Things we like

30 Aug 2012

minutes to put as much food as they could into a trolley without going over 725. They managed to stay within budget and so were allowed to bring the food back to the house and Morrisons got a perfectly ...

Is mag iPad take-up slow?

30 Aug 2012

It Works, The Economist, Total Film, Wired and New Scientist. And, yes, BBC Good Food, Elle and Harper ...

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