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LMFM challenges bakers to be Brave on World Baking Day

The agency has conceived a global initiative called Bake Brave. It has collated 100 cake recipes of varying complexity from celebrity chefs and food editors, on the Worldbakingday.com website. People can then choose which to attempt. LMFM is managing the social channels and coordinating the 100 Bake Brave ...

Lurpak relaunches Bake Club online community

The site offers the chance for users to share their own food idea by uploading images of their food, and provides a different "food mentor" each month to offer new recipes and tips. Bake Club ... baking making it easier for good food lovers to share their proud bakes and seek inspiration from like ...

McDonald's brings families together in new TV spot

Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe ...

Brands gear up for Social Bowl

to the ad breaks following its 90-second 2012 spot, while the food brand Wonderful Pistachios has ...

Food Network launches Adam Richman campaign

Food Network UK has launched a multi-platform national ad campaign to support a special weekend...The campaign, created by Kennedy Monk, will highlight The Adam Richman Weekend , which will include shows such as Man v Food Nation , The Best Sandwich in America and Amazing Eats . The light ... the Food Network brand and we're confident it will help drive new viewers to the channel." The Adam ...

Greggs launches first TV campaign in two years

break from the day-to-day food choices that they had grown so tired of. Nash said: "We wanted ... today until Sunday 3 March. Prizes include instant food and drink at Greggs, or the chance to enter ...

Ella's Kitchen launches first multi-channel TV campaign

competition on social media channels, enjoying Ella s Kitchen foods. Parents were asked why, "My baby should ...

Minimart launches interactive vending machine for Tropical Sun

for the Caribbean food brand Tropical Sun....of the idea." Kapil Wadhwani, brand chieftain at Tropical Sun Foods, said: "When The Minimart presented ...

McDonald's kicks off Christmas ad campaign

The TV ad, which was created by Leo Burnett and breaks this evening (27 November), is supported by outdoor ads that build on the theme of the TV ads, by celebrating the menu through an array of colourful stamps. The outdoor ads were created by Alison Steven and Liam Bushby, with food photography by Jason ...

Morrisons avoids 'perfect' Christmas cliché with surreal ad

embarrassing images from past Christmases, including dodgy jumpers and food disasters. Former commercial ...

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