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The Year Ahead For...Magazines

such as BBC Good Food have been doing this for years, of course, but continuing reductions in copy sales ...

Ella's Kitchen launches first multi-channel TV campaign

competition on social media channels, enjoying Ella s Kitchen foods. Parents were asked why, "My baby should ...

Don't call me a housewife

almost all the women in this group say that they like to try new food products. Savvy CEO ...

Why we're loving ... Mick Pollard traditional signwriter, Mick the Signwriter

Foods campaign, for which he hand-painted each print execution.

Lifeline: Cromwell Road ad inventory

. Another interesting food-and-drink stunt in 2006 sees Magners install equipment on a poster site to shower ...

All About ... Unilever's media review

of this side of things - planning on the personal care (including brands such as Lynx), refreshment, foods ...

Is Google+ good for brands?

for Cadbury London 2012 and Kraft Foods Europe, says that, on any social platform, brands only get out what ... , social media manager, Kraft Foods Europe "To date, we've used it primarily to activate Cadbury ...

All About ... Culture Secretary Maria Miller

on fast-food advertising before the 9pm TV watershed. And, of course, it's interesting that Hunt, the new ... think twice before proposing heavy-handed fast-food or alcohol marketing restrictions. 3 The industry ...

Katherine Levy: Print circulations are down, yet hope springs eternal

But if you take the figures at face value, then you risk misunderstanding how the magazine industry is faring. Yes, the men's lifestyle and women's lifestyle sectors are both down overall; yes, a number of big special-interest brands (BBC Top Gear and BBC Good Food) are suffering double-digit losses ...

Magazine ABCs - Only a small part of the story

, but was down 3.9 per cent to 865,562. The cooking brands BBC Good Food and Olive suffered falls of 9.3 per cent ...

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