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'It's all good' brings McCain back from the brink
21 Jan 2011
the brand went from riding the junk-food storm to teaming up with UK Athletics and why it can't afford 'buy...Had somebody told Nick Vermont, the McCain Foods UK boss, back in 2006 that, within two years ... about its business in the UK since 1965, found itself in the eye of the junk-food storm. Until then ... by a hostile press. Now it wasn't just The Guardian and The Independent demonising fast-food ...
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