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Mr Kipling to sponsor ITV1's All Star Mr and Mrs

LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr...was negotiated by Starcom MediaVest Group, Premier Foods' media agency and McCann Erickson will create the idents. Lisa Clark, the head of media management at Premier Foods, said: "The integrated sponsorship platform ...

Honey Monster Foods on the hunt for creative and media shops

LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed...an advertising push for the Honey Waffles variant. The last high profile TV campaign from Honey Monster Foods ... . Jane James, marketing director of Honey Monster Foods, said: "The Honey Monster is one of advertising ...

In the real world...BSkyB, Emap, BA and more...

into doubt. The media company owes 148 million to Eden Bidco. Source: The Times Kraft Foods claimed ...

And in the real world... Cadbury, John Lewis, Tesco, Habitat and more

discounts on its Finest range of foods and introducing new luxury items in the run-up to Christmas. Source ...

And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group

the sale of its Italian frozen food business in a deal worth up to 800m ( 760m) that has attracted ...

Observer closes Music and Sport Monthly titles as part of major restructure

Observer Music Monthly , Observer Sport Monthly and Observer Woman will all close, although the Observer Food Monthly supplement will remain. The redesign will also see the newspaper be restructured as a four-section paper, consisting of news, sport, a review section and the Observer magazine ...

Government moots product placement "tax"

and unhealthy foods are included in any future reversal of the current ban....The Department of Culture Media and Sport today launched its consultation into allowing product placement in certain types of TV programmes. And it asked for views on whether a levy should be introduced to fund research into the effects of allowing the placement of alcohol, unhealthy foods and gambling ...

Mediaedge:cia wins IPA Effectiveness Grand Prix for Morrisons campaign

heroed the Stock Pot by treating it as food, rather than an ingredient and then it replaced mum ... , and encouraging both teachers and children to enjoy growing their own food. Communications included a partnership ... it as a treat rather than a breakfast food. The solution was to re-educate Mums to view Nutella as a ...

And in the real world... Kraft, Axa Group, Vodafone and more...

Kraft has until 5pm today to launch a formal offer for Cadbury under UK takeover laws. If the global food giant is not forthcoming with an offer, then it will be forced to walk away for six months. Source: Guardian Axa Group, the insurance giant, is preparing to launch a 1.8 billion rights issue ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

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