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LMFM challenges bakers to be Brave on World Baking Day

13 May 2013 | by Jeremy Lee

The agency has conceived a global initiative called Bake Brave. It has collated 100 cake recipes of varying complexity from celebrity chefs and food editors, on the Worldbakingday.com website. People can then choose which to attempt. LMFM is managing the social channels and coordinating the 100 Bake Brave ...

Arif Durrani: Newspapers strike back with online paywalls

11 Apr 2013 | by Arif Durrani

. Food for thought all round. Follow @DurraniMix ...

Lurpak relaunches Bake Club online community

18 Feb 2013 | by Ian Darby

The site offers the chance for users to share their own food idea by uploading images of their food, and provides a different "food mentor" each month to offer new recipes and tips. Bake Club ... baking making it easier for good food lovers to share their proud bakes and seek inspiration from like ...

Greggs launches first TV campaign in two years

15 Jan 2013 | by Teresa Fitzherbert

break from the day-to-day food choices that they had grown so tired of. Nash said: "We wanted ... today until Sunday 3 March. Prizes include instant food and drink at Greggs, or the chance to enter ...

Ella's Kitchen launches first multi-channel TV campaign

07 Jan 2013 | by John Reynolds

competition on social media channels, enjoying Ella s Kitchen foods. Parents were asked why, "My baby should ...

Publicis Groupe completes Outside Line acquisition

13 Dec 2012 | by Matthew Chapman

. Outside Line s clients include Andy Murray, Arla Foods, Britsh Gas, Queen and Virgin Galactic. Publicis ...

Minimart launches interactive vending machine for Tropical Sun

13 Dec 2012 | by Nick Batten

for the Caribbean food brand Tropical Sun....of the idea." Kapil Wadhwani, brand chieftain at Tropical Sun Foods, said: "When The Minimart presented ...

The week social media took the centre stage

04 Oct 2012

, and they were represented at Social Media Week with sessions from the marketing, fashion, music and food ...

Kellogg's readies cereal trolley stunt

18 Sep 2012 | by Sarah Shearman

, the Advertising Standards Authority (ASA) rejected a one such complaint made by The Alliance for Better Food ...

Is mag iPad take-up slow?

30 Aug 2012

It Works, The Economist, Total Film, Wired and New Scientist. And, yes, BBC Good Food, Elle and Harper ...

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