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Pitch update

16 May 2013

. Oystercatchers has also been busy working on the pitch for the Asian-inspired food chain Itsu . Two agencies ...

Government warned to treat brand link-ups with caution

16 May 2013 | by Louise Ridley

involved partners including Asda and The Co-operative Food. But the new rules must be approached ...

Creating culture

16 May 2013

or food, or even gamble the lot on the chance to host a blow-out party (one team did; they lost). At one ...

BMB partners with Kelner to launch PR arm

16 May 2013 | by Louise Ridley

Foods, Microsoft and Virgin Money. McGuinness, the Seven Dials chairman, said: "Most clients aren ...

Thomas takes Dare into new territory

14 May 2013

with heritage Premier Foods brands such as Hovis, and its flagship client, Sainsbury s, recently announced plans ...

LMFM challenges bakers to be Brave on World Baking Day

13 May 2013 | by Jeremy Lee

The agency has conceived a global initiative called Bake Brave. It has collated 100 cake recipes of varying complexity from celebrity chefs and food editors, on the Worldbakingday.com website. People can then choose which to attempt. LMFM is managing the social channels and coordinating the 100 Bake Brave ...

Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

such as January s "be food smart" campaign, part of Change4Life , which worked with partners including Asda and The Co-Operative Food. Other campaigns include The Coca-Cola Company's five-year support of the Think ...

Shell kicks off agency hunt for CRM activity

09 May 2013 | by Sara Kimberley

-in-cheek campaign for the brand acknowledging the poor reputation of petrol-station food. ...

McCann London hires creative heads from Ogilvy & Mather Cape Town

08 May 2013 | by James Swift

Mietz and Mistry joined McCann London this month as creative group heads. The pair held the same role at Ogilvy Mather Cape Town, where they worked on brands including Kraft Foods, Volkswagen, and Sony. Rob Doubal, the co-president and chief creative officer at McCann London, said: "Jamie ...

Saatchi & Saatchi captures Richmond business

02 May 2013 | by Ian Darby

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts...Foods already work together on the Wall s and Mattessons brands. Last year, Quiet Storm created a ... . April Redmond, the chief marketing officer of Kerry Foods, said: "Saatchis London has done original ... forward to creating more market-beating advertising and digital communications for Kerry Foods this time ...

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