04 Dec 1998
policy when it came to describing the decor and food.
So a series of seven ads will soon be going ...
have them) and Once you taste the Retsina, you
forget about the taste of our food. One ad even ...
27 Nov 1998
| by JOHN OWEN
and is currently promoting the launch of
two Beeb sites: the Good Food Show and Good Homes. This move into more ...
27 Nov 1998
Client: Van den Bergh Foods
Marketing Director: Andy Duncan ...
13 Nov 1998
| by NICK HASTINGS, executive creative direc
. The positioning,
Beefeater as bastions of great British food, is astute and credible. I
particularly like the one about the chef who is quite rightly beaten up
for bringing French food ( en ...
Exposure: Cinema and 48-sheet posters
Project: Robertson s Golden Shred ...
06 Nov 1998
| by PAUL WOOLMINGTON
Re-runs of Dallas on the Nashville Network, Cooking with Emeril on
the Food Network, Behind...Re-runs of Dallas on the Nashville Network, Cooking with Emeril on
the Food Network, Behind the Velvet Rope on Manhattan Cable - just three
of 300 programmes on offer in a four-hour stretch on a typical
The world of television in New York never ceases to amaze me. In the
16 Oct 1998
| by EMMA HALL
promptly replies: No petit pois.
British food only.
Another spot shows an Asian restaurant ...
25 Sep 1998
| by Our Parliamentary correspondent
Martin Glenn, the vice-president of marketing at Walkers Snack
Foods UK, has been promoted...Martin Glenn, the vice-president of marketing at Walkers Snack
Foods UK, has been promoted to president and chief-executive officer of
the PepsiCo-owned company. Glenn, who was also commercial director for
Frito-Lay Europe, takes over from Tony Illsley who left the company four
weeks ago ...
25 Sep 1998
| by KAREN YATES
an international format. Not cars, because the global market is
still too fragmented, and not food because he ...
11 Sep 1998
| by CLAIRE COZENS
The fast-food chain, KFC, has poached a senior marketer from its
arch-rival, Burger King ...
moved back to Hamburg to head the marketing of frozen foods for Langese
Iglo - which is Unilever ...
04 Sep 1998
| by PAUL COWAN, managing director of RPM3
The new BBC Good Food magazine has been revamped with new
photography, articles and ideas. Well...The new BBC Good Food magazine has been revamped with new
photography, articles and ideas. Well ...
at the back
of my fridge and about as inviting as the food at a motorway cafe on a
bank holiday Monday ...
with eating, food and cooking is moving so fast -
with so much style and innovation - that surely the basic ...