Media Lifeline: Redwood Publishing
21 Nov 2008
magazine-format programmes. The first up is BBC Good Food - followed by the likes of Gardener's World ...
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's also giving away copies of the Food Doctor Diet by Dr Ian Marber for even more ammo against that post ...
magazine-format programmes. The first up is BBC Good Food - followed by the likes of Gardener's World ...
far? One of the most challenging was for the COI School Food Trust. We developed a cross ... about the quality of school food. Through multi-titled print advertorials, we proved school dinners were good food, then we drove readers to a specially created online forum where they could share their own ...
's travel clinic at 2pm, followed by Bill Buckley's food and drink show at 3pm, and James Max's business ...
's succeeded, but if it's trying to attract new customers, it's a big mistake. People aren't stupid - a fast-food pizza chain is still a fast-food pizza chain, and fiddling with the brand by inserting "pasta ...
, and our reputation stands on this. The Good Life embraces the wonderful worlds of homes, gardens, food ...
is somewhat dull, with generic names such as Food, History, Style and Drama. Abraham's first major initiative ...
operations. Brave investment, you might argue, given that everything else (fuel, food and clothing ...
Is there anything food advertisers and their agencies can do to satisfy health lobbyists...Not a lot, it seems. Curbs on food ads in the UK are among the toughest in the world. Indeed ... to cut much ice with Which?. Last week, in a report titled Food Fables, the group accused companies of not doing enough to curb the marketing of snack foods and fizzy drinks to children. It infers ...
Which? accuses food giants of covert tactics to target young teenagers, Anne Cassidy reports....has been stoked up by a report on junk-food ads from the consumer body Which? that has castigated food giants, including Nestle and Coca-Cola, for targeting junk-food ads at the under-16s (or young teens) by using unregulated mobile phone marketing and social networking websites. The report, entitled Food ...