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Media: Things we like

's also giving away copies of the Food Doctor Diet by Dr Ian Marber for even more ammo against that post ...

Media Lifeline: Redwood Publishing

magazine-format programmes. The first up is BBC Good Food - followed by the likes of Gardener's World ...

Media: Double Standards - The ins and outs of the cross-platform approach

far? One of the most challenging was for the COI School Food Trust. We developed a cross ... about the quality of school food. Through multi-titled print advertorials, we proved school dinners were good food, then we drove readers to a specially created online forum where they could share their own ...

Media: Double Standards - It's all about the talent in commercial talk radio

's travel clinic at 2pm, followed by Bill Buckley's food and drink show at 3pm, and James Max's business ...

Media: Things we like

's succeeded, but if it's trying to attract new customers, it's a big mistake. People aren't stupid - a fast-food pizza chain is still a fast-food pizza chain, and fiddling with the brand by inserting "pasta ...

Media: Double Standards - Creating the 'journal of the funky fiftysomething'

, and our reputation stands on this. The Good Life embraces the wonderful worlds of homes, gardens, food ...

Media Lifeline: UKTV

is somewhat dull, with generic names such as Food, History, Style and Drama. Abraham's first major initiative ...

Media: Forum - Is qualities' price rise wise?

operations. Brave investment, you might argue, given that everything else (fuel, food and clothing ...

Editorial: Why Which? is just being contrary over food rules

Is there anything food advertisers and their agencies can do to satisfy health lobbyists...Not a lot, it seems. Curbs on food ads in the UK are among the toughest in the world. Indeed ... to cut much ice with Which?. Last week, in a report titled Food Fables, the group accused companies of not doing enough to curb the marketing of snack foods and fizzy drinks to children. It infers ...

Close-Up: Live issue - Are teens new target of junk-food ads?

Which? accuses food giants of covert tactics to target young teenagers, Anne Cassidy reports....has been stoked up by a report on junk-food ads from the consumer body Which? that has castigated food giants, including Nestle and Coca-Cola, for targeting junk-food ads at the under-16s (or young teens) by using unregulated mobile phone marketing and social networking websites. The report, entitled Food ...

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