Is there anything food advertisers and their agencies can do to satisfy health lobbyists...Not a lot, it seems. Curbs on food ads in the UK are among the toughest in the world. Indeed ... to cut much ice with Which?. Last week, in a report titled Food Fables, the group accused companies of not doing enough to curb the marketing of snack foods and fizzy drinks to children. It infers ...
Which? accuses food giants of covert tactics to target young teenagers, Anne Cassidy reports....has been stoked up by a report on junk-food ads from the consumer body Which? that has castigated food giants, including Nestle and Coca-Cola, for targeting junk-food ads at the under-16s (or young teens) by using unregulated mobile phone marketing and social networking websites. The report, entitled Food ...
LONDON - Farm has extended its GermWatch brand identity for the Food Standards Agency to a new...The new campaign is aimed at promoting good food hygiene practice by advising on the best ways to avoid food poisoning. The brand identity consists of three elements: GermWatch wording. Grubeye (the brand character) and the Killer Facts. Gary Robinson, the Farm creative director, said: It ...
Channel 4 is launching a food website, channel4.com/foodmap, to identify good-quality food shops...The move is designed to create a community around the channel's food content, and will be fronted by chefs including Gordon Ramsey and Jamie Oliver. Users will be able to make recommendations on the Big British Food Map, while the food critic Andrew Webb will blog about the featured entries. ...
The Government is to speed up a review of whether more curbs on junk-food advertising are needed
Advertisers are sticking to the new rules on marketing junk food to children, according to a report
New rules from the Broadcast Committee of Advertising Practice on junk-food advertising...The restrictions ban the use of celebrities, licensed characters, promotional offers and nutritional and health claims in radio ads targeting young children. All food and drink products except fresh ... times of day when junk-food ads cannot be broadcast. ...
Consumers are more likely to go to see a film that has been advertised as part of a food ad, rather
The Government is to review the new rules on junk-food advertising as early as this autumn...a 9pm watershed for junk-food ads. Caroline Flint, the health minister, said: "We will monitor ... of food and drink advertising to children. The department has committed to work with Ofcom and industry ...
You're probably toxic with too much junk-food thinking after Ofcom's ruling last week. But I make...over junk-food TV advertising. So after a week of hand-wringing and soul-searching, what next? Well ... to institute such controversial measures on television if the result is simply a greater proportion of junk-food ... junk-food advertising in their media so that it is handled responsibly and balanced by positive healthy ...
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