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REVIEW: Marketing and advertising news in the week’s press

25 Sep 1998 | by Our Parliamentary correspondent

Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...

HOTLINE

25 Sep 1998 | by EMMA HALL

Lorains, for its account. Summerfield Wilmot Keene has been appointed by Kettle Foods to promote ...

MEDIA: FOR THE RECORD

21 Aug 1998 | by ALASDAIR REID

Snack Foods, is tipped to take over as the chief executive of the UK s second largest cable operator ...

OPINION: MILLS ON BUSINESS

24 Jul 1998 | by DOMINIC MILLS

. So what do we have here? Well, we have an Exeter University academic s report by the Food Advertising Unit which says that children are not taken in by food ads. At the same time, we have Kraft ... in the food trolley as a bottle of wine or some mangetout; and three, that women are just as likely to buy ...

REVIEW: Marketing and advertising news in this week’s press

24 Jul 1998 | by JOHN TYLEE

. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...

REVIEW: Marketing and advertising news in the week’s press

10 Jul 1998 | by JOHN TYLEE

GGT Simons Palmer. Ennis Foods, the Irish parent company of Rumblers, is also talking to media ...

CAMPAIGN DIRECT: PROFILE - The Microsoft man in the street who looks to preach to the unconverted/NEIL THOMPSON couldn’t use a PC when he joined, but he oversaw the Office 97 launch

10 Apr 1998 | by JIM DAVIES

dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright...Microserfs, a novel by the American author and cultural commentator, Douglas Coupland, outlines the lives of a group of geeky twentysomethings in California s Silicon Valley. It s a surreal world dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright ...

 

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