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Weetabix reviews £10m ad account

The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...

Total Media wins cruise and food accounts

Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns...Balance Foods account without a pitch, and is handling the planning and buying for the snack company ...

VCCP wins Burton's Foods advertising account

Burton's Foods has appointed VCCP to handle its consolidated advertising account....the company from Premier Foods in July. Earlier this year Adam Eve rolled out a new 60-second spot ...

Kraft instant to take on Starbucks Via

Kraft Foods is to launch a premium instant-coffee product under its Kenco brand, which will go head

Mitchells & Butler reviews ad strategy

Last month, M B, which owns more than 2000 venues, sold 333 pubs to Stonegate Pub Company for 373m, as it withdraws from the late-night high-street bar market. It now plans to invest in the informal eating-out sector by concentrating on its food-centric pub brands Harvester, Toby Carvery, Crown ...

Waitrose in Facebook push for Christmas

owner. One slice in each pudding contains a "silver sixpence", offering a prize of food such as mince ...

Agencies line up for Italian food task

A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.

Waitrose sticks with Smith and Blumental for Christmas push

" and includes Smith and Blumenthal s tips for the traditional Christmas meal, as well as party food with a ... . The television ads will be supported by press and online advertising offering up to 50% off seasonal food ... Food", starring the two diametrically opposite chefs. ...

CMW wins pitch for McCain's digital advertising account

McCain Foods, the UK-based frozen-food manufacturer, has appointed CMW to handle its digital...The agency picked up the business after a pitch against Beattie McGuinness Bungay, which handles the brand's advertising account, and WCRS. The review kicked off in September and was managed by ISBA. Nicola Ech-Channa, the communications manager at McCain Foods, made the appointment. CMW will now ...

Dairy Crest calls pitch for product launch

Dairy Crest, the UK food and drink manufacturer, is approaching agencies regarding an advertising

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