the marketing for Dairy Crest's food brands....Watson, who will depart Stella Artois parent company Anheuser-Busch InBev in November, joins Dairy Crest as marketing director for foods. The role was vacant for a year after the previous incumbent, Paul Fraser, became managing director of MH Foods, the Dairy Crest-owned business behind FryLight.
Watson ...
with money-off coupons. The marketing campaign will run for the next 12 months. Premier Foods, the owner ...
directly against Kraft brand Belvita. According to Premier Foods, the breakfast biscuit category which ...
31 Aug 2012
| by John Owens
begun to emerge in the US and in pockets of London. Adding great food and a fabulous bar environment ...
30 Aug 2012
| by Jeremy Lee
growth in popularity of Indian and other exotic food.
According to Mintel data, in 2010, Tilda ...
Kraft Foods, the Swiss-based company, is set to review its estimated £200 million European media...and Ritz.
Derek Luddem, the area media manager for the UK, Ireland and Nordic at Kraft Foods, declined ...
30 Aug 2012
| by Jeremy Lee
Kraft Foods, Tassimo s owner, has approached shops directly about a brief to create a global advertising campaign that will make the product a rival to Nestle s Nespresso machine. Nespresso uses George Clooney to promote its products and the ads are created by McCann Paris.
Ogilvy Mather and TBWA have ...
Food service sector supplier Brakes has appointed Nexus Communications as its retained PR agency...Brakes is a distribution company supplying food, drink and other products, mainly to the catering industry. Nexus remit covers all aspects of trade PR, including the M J Seafood and Woodward Foodservice ...
as the leading food service company in the UK. Nexus director Kevin Coles will lead the account. He said ...
09 Aug 2012
| by John Owens
an interesting slant to the food and drink trade press.
Marley s Mellow Mood is manufactured and marketed ...
by concentrating on its food-centric pub brands.
M B annual sales are close to 2bn, while across the group's 1 ...
19 Jul 2012
| by Sara Kimberley
The food company has contacted a number of agencies ahead of a pitch for the business, which is currently handled by Skive.
Skive created Aero's recent social media campaign "AeroMail", which aimed to raise awareness of the new Aero bar.
AeroMail allowed consumers to "spread the bubbliness" by sending ...