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Maxus takes £21m Associated British Foods media account

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013. The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...

Ita Murphy to leave Mindshare

for four years, where she worked on clients such as Van den Bergh Foods (part of Unilever) and Birds Eye ...

Trend report: Cutting out the agency middleman

to expect them to understand the media food chain, but with the landscape changing all the time, brands need ...

MediaCom wins more McCain territories after pitch

The agency, which has worked with the frozen food giant in Germany since 2005, will now also provide media services in Belgium, France, Italy, Poland, Russia and Spain. It is believed that Carat was the incumbent in France. PHD's position as the UK incumbent is unaffected. The win follows MediaCom s other ...

MPG Media Contacts scoops £2m Organix account

Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media...and our business, and they will really help us to inspire a lifelong love of good food with mums ... . MPG is currently involved in the 21m pitch for Associated British Foods , owner of bakery brand ...

Hiscox hires Will Abbott as UK marketing director

director four years ago. Before that, he had held senior marketing roles at Complan Foods and BSkyB ...

Organix launches media account review

Organix, the organic baby-food brand, is reviewing its media account.

Woman's Own refreshes magazine and launches standalone website

The magazine, which also celebrates its 80th birthday in October, will feature new-look fashion, food and beauty content and twice as many real-life stories from tomorrow's issue (4 September). TV presenter Lorraine Kelly will join the magazine as a columnist and will give readers a snapshot of her world ...

Hovis takes on Kraft with breakfast biscuit

with money-off coupons. The marketing campaign will run for the next 12 months. Premier Foods, the owner ... directly against Kraft brand Belvita. According to Premier Foods, the breakfast biscuit category which ...

Taylor Herring to launch ping-pong and cocktail venue

begun to emerge in the US and in pockets of London. Adding great food and a fabulous bar environment ...

 

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