Brands including McCain and Birds Eye are backing a frozen-food awareness drive, beginning with a...The Food and Drink Federation is looking for a shop to handle an integrated brief for its Frozen Food Group. Creativebrief is handling the process. The appointed agency will be briefed to create an ad campaign that encourages people to reconsider the potential of frozen food. Agencies ...
Associated British Foods has called a review of its UK Grocery Group's £21 million media planning...World Foods, Allied Bakeries, The Jordans Ryvita Company, The Silver Spoon Company and Twinings UK ...
is being run through AAR. Kraft Foods is seeing its European incumbent agencies - PHD, Mindshare, Carat ...
the marketing for Dairy Crest's food brands....Watson, who will depart Stella Artois parent company Anheuser-Busch InBev in November, joins Dairy Crest as marketing director for foods. The role was vacant for a year after the previous incumbent, Paul Fraser, became managing director of MH Foods, the Dairy Crest-owned business behind FryLight. Watson ...
Iceland Foods has hired former Aldi managing director Paul Foley with a brief to identify new
The magazine, which also celebrates its 80th birthday in October, will feature new-look fashion, food and beauty content and twice as many real-life stories from tomorrow's issue (4 September). TV presenter Lorraine Kelly will join the magazine as a columnist and will give readers a snapshot of her world ...
with money-off coupons. The marketing campaign will run for the next 12 months. Premier Foods, the owner ... directly against Kraft brand Belvita. According to Premier Foods, the breakfast biscuit category which ...
begun to emerge in the US and in pockets of London. Adding great food and a fabulous bar environment ...
growth in popularity of Indian and other exotic food. According to Mintel data, in 2010, Tilda ...
Kraft Foods, the Swiss-based company, is set to review its estimated £200 million European media...and Ritz. Derek Luddem, the area media manager for the UK, Ireland and Nordic at Kraft Foods, declined ...
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