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Toblerone appoints Mcgarrybowen to global ad account

The agency won the account following a two-way pitch again Wieden Kennedy Amsterdam. Ogilvy Mather was the incumbent on the account, but did not repitch. The chocolate brand, which is now owned by Mondelez, a new snacks business separated from Kraft Foods last month, began approaching agencies directly ...

Agencies line up for Danone digital task

The food and drink company has approached agencies with a brief to work on a project that builds on its corporate social responsibility credentials. The successful shop will be responsible for the design and build of a new website, which will aim to engage young people and encourage them to eat more ...

Pitch update

Brothers for its ad account. Briefs were issued this week. Kingsmill s owner, Associated British Foods ...

Hiscox hires Will Abbott as UK marketing director

director four years ago. Before that, he had held senior marketing roles at Complan Foods and BSkyB ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...

Unity called in to promote Total yoghurt in UK

. Unity will also work with Total's brand ambassadors in food, nutrition and fitness. Unity co ...

Branston sold to Japanese vinegar maker for £92.5m

Premier Foods is selling the Branston sweet pickle, ketchup, mayonnaise and salad creams to Mizkan, marking the second deal between the companies this year. In June, Premier Foods sold its Sarson ... of brands from the portfolio. The deal for Branston Pickle also involves Premier Food s factory at Bury ...

McDonald's Nick Hindle promoted to senior vice-president corporate affairs

and Finland, Hindle has overseen marketing and comms programmes focused on food quality and sports sponsorship ...

Starcom appoints Arena's Glucklich as MD

, will lead an agency with clients including Honda, Samsung, Dreams and Premier Foods. She will report ...

UM London picks up Wellness Foods

Wellness Foods, the owner of Rowse Honey and Dorset Cereals, has appointed UM London to its £3.... ZenithOptimedia previously handled Rowse Honey, but Wellness Foods' other brands were not supported with media spend. Independence Orchestra looks after creative activity for all Wellness Foods brands. Last year, Wellness Foods backed Rowse Honey with a 3.5 million campaign that included the brand's first TV ...

 

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