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Kerry Foods appoints Cirkle for UK and Ireland growth drive

The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed...The agency beat two others to win the retained b2b work with Kerry Foods, whose portfolio ... will report to Kerry Foods' shopper marketing director Sue McVie and focus on helping the company to reach its ... Kinsey, MD of Cirkle, said: The core message will focus on the breadth of category that Kerry Foods ...

Maxus takes £21m Associated British Foods media account

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013. The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...

Greggs chief quits after four years

-for-like sales had dropped 2.6% in the 14 weeks to October 6, blaming rising food prices and adverse weather ...

JWT wins £15m global Kenwood account

The electrical goods manufacturer, which spends around 2m on UK advertising, kicked off the review in November. It had previously worked with agencies on a project basis. JWT London will work across Kenwood s food preparation portfolio, which includes the sub-brands Chef and kMix. James ...

Ita Murphy to leave Mindshare

for four years, where she worked on clients such as Van den Bergh Foods (part of Unilever) and Birds Eye ...

Pitch update

and buying review. A result could come as early as this week. A result on the Associated British Foods ...

Pizza Hut moves six-figure corporate brief from Freud Communications to Lexis

in the food chain's ownership.

Trend report: Cutting out the agency middleman

to expect them to understand the media food chain, but with the landscape changing all the time, brands need ...

Start-ups win agency support through MAA contest

. Falvrbox, a tasting box allowing people to discover new products made by the best independent food ...

MediaCom wins more McCain territories after pitch

The agency, which has worked with the frozen food giant in Germany since 2005, will now also provide media services in Belgium, France, Italy, Poland, Russia and Spain. It is believed that Carat was the incumbent in France. PHD's position as the UK incumbent is unaffected. The win follows MediaCom s other ...

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