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Saatchi & Saatchi captures Richmond business

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts...Foods already work together on the Wall s and Mattessons brands. Last year, Quiet Storm created a ... . April Redmond, the chief marketing officer of Kerry Foods, said: "Saatchis London has done original ... forward to creating more market-beating advertising and digital communications for Kerry Foods this time ...

Branston kicks off search for media and creative agencies

Mizkan, the Japanese food company that bought Branston from Premier Foods for £92.5 million earlier...and Haywards pickles, also from Premier Foods. The Branston range includes pickles, relishes, baked beans ...

Asda readies new 'Chosen by kids - approved by mums' grocery range

The supermarket has applied to trademark the phrase Chosen by kids approved by mums and an accompanying logo, covering food and soft-drinks categories. Asda already offers a child-friendly range called Great Stuff, which aims to appeal to one- to seven-year-olds via colourful packaging and attract ...

Haygarth and The Village Comms win Organic task

, will continue to develop its Organic, Naturally Different campaign celebrating the benefits of organic food and farming practices. The agencies have been charged with helping to halt the decline in organic food and ... organic buyers and encourage people who buy organic food less frequently to do so more regularly, through ...

The Red Consultancy wins image-boosting brief for bread

to health, food and women s media, as well as directly to the public. There will be some eye ...

Greek food brand Gaea appoints first UK agency

Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations

Findus turns to Burson-Marsteller for crisis brief

included a Findus statement, saying: We would like to reassure everybody that this is not a food safety ... and have asked us to withdraw the affected product. We are working closely with retailers and the Food ... of picking a PR agency, which it wants to help change perceptions about the frozen food sector . Birds ...

Kettle Chips brings in Emanate to promote brand makeover

Kettle Foods, the maker of Kettle Chips, has called in Emanate to support a brand repositioning...The crisp maker, owned by Diamond Foods, called a pitch in April last year for an agency to work ... -term brand work by Kettle Foods throughout 2013. Activity will focus on reaching a younger audience of food enthusiasts and position the brand around the idea of the crisps being hand-crafted. Emanate ...

Birds Eye owner Iglo Group shakes up comms roster

Europe's biggest frozen food group is overhauling its comms as the sector fights to boost its.... She added: The UK has a certain perception about frozen foods which is not the same on the continent ... . Birds Eye was one of the frozen brands involved in a Food and Drink Federation campaign on quality ...

Maxus takes £21m Associated British Foods media account

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013. The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...

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