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The business is handled by JWT, which has a long-standing relationship with the brand s owner, Mondelez International, formerly Kraft Foods. Philadelphia is looking to appoint an agency to work ... account. Mondelez was created in October last year after the decision to spin off the Kraft Foods North ...
Kettle Foods, the maker of Kettle Chips, has called in Emanate to support a brand repositioning...The crisp maker, owned by Diamond Foods, called a pitch in April last year for an agency to work ... -term brand work by Kettle Foods throughout 2013. Activity will focus on reaching a younger audience of food enthusiasts and position the brand around the idea of the crisps being hand-crafted. Emanate ...
The food giant, which owns brands such as Dairylea, Cadbury and Oreo, began the process in March as it sought to streamline its agency roster. Agencies that had been on the Kraft Food s digital business included Work Club, G2 Joshua, Proximity London, CMW London, Publicis Chemistry and Ogilvy Mather. CMW ...
experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...
Unilever has recruited former Premier Foods group marketer Jon Goldstone to oversee the company...Goldstone, one of the architects of Premier Foods Powerbrands strategy, focusing marketing on eight key brands, will take over Hazel Detsiny s role as vice-president of brand-building, foods and ice ... Unilever when Detsiny returns next year. Goldstone left Premier Foods amid a restructure in February ...
Mindshare Unilever confirmed its global communications planning for its personal care, refreshment, foods ...
. This appointment was not part of the recent Mars roster review for secondary food brands, Codd said. ...
to pick up all of the food and personal care brands. The household brands, which include Persil ...
s business in the UK and the US. Onken, which Emmi bought in 2010 from the German food company Dr Oetker ...
Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...
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