Trend report: Cutting out the agency middleman
05 Dec 2012 | by Mike Fletcher
to expect them to understand the media food chain, but with the landscape changing all the time, brands need ...
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Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013. The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...
to expect them to understand the media food chain, but with the landscape changing all the time, brands need ...
Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media...and our business, and they will really help us to inspire a lifelong love of good food with mums ... . MPG is currently involved in the 21m pitch for Associated British Foods , owner of bakery brand ...
The magazine, which also celebrates its 80th birthday in October, will feature new-look fashion, food and beauty content and twice as many real-life stories from tomorrow's issue (4 September). TV presenter Lorraine Kelly will join the magazine as a columnist and will give readers a snapshot of her world ...
Food and Drink. Follow @nickbatten2 ...
, as well as a "fresh approach" to fashion, food, homes and gardens, consumer issues and finance ...
The independent agency took the account as part of a pitch process that included at least two other unnamed agencies. R R Ice Cream was established in May 2006 when Richmond Foods announced its takeover by US investment company Oaktree Investments. Oaktree united Richmond with Ronacodin ...
2006, when Richmond Foods announced that it was to be taken over by US investment company Oaktree ...
Food, WH Smiths, KFC, Starbucks and McDonald's. The deal rounds out Admedia's national service ...
newsagent , selling its own titles from the UK and abroad. In 2008, fast-food chain McDonald's joined ...