25 Feb 2013
| by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand".
Food and drink brands were ...
. Noting it was very easy to criticise Olympics sponsorships of fast-foods and soft-drinks, he said, "I m ...
Grand Prix too. The animated campaign promoted the company's use of food from sustainable farming ...
and from some medical groups that fast food companies like McDonald's and Coke should not be sponsors ...
people".
He said: "It s very easy to talk about our sponsorships of fast-foods and soft-drinks, I m a ...
The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards.
This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...