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Rolex named number one consumer Superbrand for second year running

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

. Noting it was very easy to criticise Olympics sponsorships of fast-foods and soft-drinks, he said, "I m ... Grand Prix too. The animated campaign promoted the company's use of food from sustainable farming ...

Cannes 2012: Lord Coe credits sponsors for role in 'profound' London Olympics

and from some medical groups that fast food companies like McDonald's and Coke should not be sponsors ... people". He said: "It s very easy to talk about our sponsorships of fast-foods and soft-drinks, I m a ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

 

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