25 Feb 2013
| by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand".
Food and drink brands were ...
31 Jan 2013
of food categories in the awards, says Product of the Year managing director Mike Nolan. In the UK branch of the awards, non-food FMCG has usually accounted for 70%-80% of entries - in contrast to most of the other ...
21 Nov 2012
| by Catherine Becker
sold in 1901, Heinz Beans was already an enduring brand when, in 1941, the Ministry of Food gave ...
17 Jul 2012
, the company merged with the Jacobs coffee company, which was acquired by Kraft Foods in 1990.
All Toblerone ...
The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards.
This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
and food industries to tackle health issues, he claimed there was "no harmless level of tobacco smoking ...
Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...changing world. One where populations are growing, water is becoming increasingly scarce, and where food ...
really want is leadership, whether in politics or the frozen-food aisle.
'The key is not to spend your ...
, the Parioli Italian food range, ChokaBlok ice cream and the Lathams and Nutricat premium pet food ranges ...