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Morrisons eyes Sainsbury's 30-year 'Good food' strapline

Sainsbury's former 'Good food costs less' strapline....registered two variations of the trademark Morrisons. Making good food cost less and a second referring to great food . Although a Morrisons spokeswoman said there were currently no plans to use the line, a source close to the retailer said several slogans were under consideration, with Making good food cost ...

Quorn campaign promotes new ready meal formats

Quorn is to move the focus of its marketing activity to a new food packaging format, which the meat...brand Cauldron were bought for 205m by private equity firm Exponent from Premier Foods last year. ...

Coke and Pepsi change recipes in US to avoid cancer label

in America, told Associated Press it was reviving a petition filed with the US Food and Drug Administration to ban the use of ammonia-sulfite in caramel colouring. The food and drug body countered that a ...

Cobra attempts to overtake 20 beer brands with £4m campaign

The campaign, created by Beattie McGuinness Bungay, showcases Cobra as the choice beer to accompany Indian food, while focusing on its heritage and its taste. Supported by cinema and digital ... blogger; and Vandana Verma, a food and lifestyle writer. Previous work for the brand used ...

Sainsbury's invests £2m in start-up green energy company

zero-food-waste-to-landfill policy means that all surplus food waste from stores goes either direct ...

Subway's UK marketing chief on putting health and value at the heart of the brand

to drive that impulse eat,' she explains. 'When people are thinking about food and are hungry, a poster ...

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...changing world. One where populations are growing, water is becoming increasingly scarce, and where food ...

Unilever follows Lurpak with £10m Flora push

the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself ...

Harvey Nichols to debut small format store

with a new store format in Liverpool One, having opened a food market pop-up shop in September ...

Morrisons appoints Lancaster to lead Kiddicare marketing

officer of its Kiddicare brand and marketing director of online non-food at Morrisons....Lancaster will take up the role on 23 January and report to Kiddicare chief executive Scott Weavers-Wright, who also holds the role of managing director of Morrisons online non-food. The appointment comes as Kiddicare begins to centralise its marketing and PR function, which was previously spread ...

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