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Think BR: London 2012 - the branded content Olympics

10 Sep 2012 | by Graham Hodge

the most brand-weary visitor to the Olympic Park. The jumble of food concessions and megastores on London ...

Iceland aims to take brand worldwide with hire of former Aldi boss

03 Sep 2012 | by Matthew Chapman

Iceland Foods has hired former Aldi managing director Paul Foley with a brief to identify new

Tesco ends five-year resistance to 'traffic light' food labels

22 Aug 2012 | by Matthew Chapman

The "traffic light" system features red, amber and green indicators for a food's fat, salt or sugar content, which has led to retailers fearing the red signal would stigmatise some foods and damage sales. Tesco was vehemently against the Food Standards Agency (FSA) recommended system in 2007 ...

Champions of Design: Pez

01 Aug 2012

word for peppermint and its key ingredient. He set up Haas Food Manufacturing Corporation in his ...

'G4S debacle is a blessing in disguise', claims Olympic advisor

27 Jul 2012 | by Arif Durrani

the increasing pressure from health campaigners urging the IOC to ban junk food and fizzy drink brands from its ... hard line view that you can t have soft drinks, you can t have chocolates, you can t have fast foods ...

Champions of Design: Toblerone

17 Jul 2012

, the company merged with the Jacobs coffee company, which was acquired by Kraft Foods in 1990. All Toblerone ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

. Noting it was very easy to criticise Olympics sponsorships of fast-foods and soft-drinks, he said, "I m ... Grand Prix too. The animated campaign promoted the company's use of food from sustainable farming ...

Cannes 2012: Lord Coe credits sponsors for role in 'profound' London Olympics

22 Jun 2012 | by Arif Durrani

and from some medical groups that fast food companies like McDonald's and Coke should not be sponsors ... people". He said: "It s very easy to talk about our sponsorships of fast-foods and soft-drinks, I m a ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Tesco snack brand Llama's to pen Sun column

08 Jun 2012 | by Matthew Chapman

. As revealed by Marketing last June, the first venture brands were ChokaBlok ice-cream, La-thams dog food and NutriCat cat food . Llama's is the first savoury snack venture brand. Follow Matthew Chapman ...

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